Marketing the Experience: Applying Product Management Concepts to Services and Events

“Marketing the Experience: Applying Product Management Concepts to Services and Events” with Dr. Juan P. Montermoso, President at Montermoso Associates  By Dan Galatin October 2012 Event Juan Montermoso, President at Montermoso Associates and Professor of Practice in Marketing at Santa Clara University, presented at the October 3rd meeting of the SVPMA.  Dr. Montermoso discussed new elements…
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