Mastering Discovery for Product Success: Beyond the Requirements List Successful technology offerings don’t fail due to lack of effort—they fail, in part, to incomplete discovery. This session will equip product managers and their teams with a structured approach to uncovering the true business needs behind stakeholder requests. Using the 7 Levels of Highly Effective Discovery,…
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Speaker: Donna Griffit, Author, Sticking to My Story This event is being generously hosted by medical device company, Align Technology, best known for its flagship offering, Invisalign®. We will hear brief remarks on storytelling and product management from key Invisalign executives. Description: Storytelling is all the buzz – and for good reason. It’s an essential…
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Harnessing Generative AI for Next-Gen Product Design with David Beach, Senior Customer Success Manager, Global Gen AI Lead at Amazon Web Services (AWS), Founder at Cognittex Summary: Generative AI is transforming product design by enhancing ideation, accelerating prototyping, and optimizing user experience testing to align innovations with customer needs. Description: Generative AI is transforming the…
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In-Person Fireside Chat, Networking, and Social, Co-Hosted by Nium NOTE: Video is still being processed. (Not available yet). Join us for an evening of hors d’oeuvres, networking, and insights on AI trends and other topics in San Francisco for a fireside chat featuring three esteemed product leaders: Abhijit Thosar: Head of Research and Design for…
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Building new products or new product features in-house may or may not be the right choice. There are other options, including buying the capabilities, partnering with another company, or even acquiring altogether. How do you decide? Which factors should you take into consideration beyond a pure cost comparison? In this session, we will define each…
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In this talk, we will explore five essential habits that can significantly accelerate product development cycles. Drawing from transformative prior work as a senior executive at Fortune 500 firm Agilent Technologies, John Sadler emphasizes the importance of continuous customer contact, prioritizing quality and cadence over scope, maintaining integration throughout the development process, fostering psychological safety…
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What do you do when everyone wants everything everywhere all at once? How do you decide what enhancements and even bugs (since not all are deal breakers) to focus on and in what sequence? Feature prioritization is a key activity in Product Management. But when the topic of prioritization comes up, many people don’t actually…
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It’s one thing to plan and launch new products for a market and customer base you know well and that is eagerly anticipating your new offering. What do we need to do differently when starting with a blank slate and no customers at all? Plenty, it turns out. And who better to educate us than…
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This talk will walk through a real-world case study of how OKRs are used to create a product roadmap while tracking execution for a wildly successful marketplace like Shipt. Shipt is a retail tech company and independently operated subsidiary of Target Corp. Available in more than 5,000 U.S. cities, it received Newsweek’s America’s Best Customer…
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Summary Join us to discover some of the latest approaches to end-to-end product, from concept to market, along with some of our speaker’s lessons learned in each phase. Focus on the problem, not the solution: Initiate the product journey by thoroughly understanding your target audience’s pain points and challenges. This problem-centric approach lays the foundation…
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