“The role of the product manager has evolved to influence every aspect of making a product successful.” ~ MCKINSEY REPORT; The Product Management Talent Dilemma Since 2018, Productside has been conducting a global survey to examine the skill levels of Product Managers across 15 dimensions and to create the Product Management Skills Benchmark report. In…
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Summary Join us to discover some of the latest approaches to end-to-end product, from concept to market, along with some of our speaker’s lessons learned in each phase. Focus on the problem, not the solution: Initiate the product journey by thoroughly understanding your target audience’s pain points and challenges. This problem-centric approach lays the foundation…
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Summary ChatGPT has exploded in popularity with the fastest consumer product adoption in history. But what is it and how can it be used in your job? Join us as Steve Johnson discusses using ChatGPT for product management tasks with a practical breakout to use the tool and techniques with your product. He will discuss:…
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Meeting Archives 2020 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Legal issues related to intellectual property can have positive and negative influences on the successful research, development, and sales of technology products. Awareness of, and planning for, potential negative intellectual property issues can mitigate or avoid risks to the commercial success of new and existing products. Similarly, the development of intellectual property assets can help…
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Are customers failing to see what sets your company or product apart? What is pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many companies or their products look alike. They are then forced to compete on price alone. Instead,…
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Albert Qian’s Slides Sandra Clark’s Slides Tom Brouchoud’s Slides As busy product professionals, we sometimes struggle to focus on career development and manage the growth and progression of our own careers. Career management during periods of high change and uncertainty also presents additional unique challenges. 2020 has certainly presented more change and uncertainty than any…
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The greatest innovations and products will fail if your sales force does not understand them, embrace them, and sell them. If you would like to learn how to win salespeople over, provide the right information salespeople need to be successful selling your products, and achieve your revenue targets more easily, this program is for you.…
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Successful product development is complex. It relies upon purposefully melding people, processes, and tools to deliver results. Given the complexities organizations often lack data about what leads to a successful outcome or the factors that can aid organizations to be more successful. This webinar examines factors that can increase your product organizations success across the…
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Product managers often rely on qualitative research (surveys) to dictate their product development processes, but behavioral science demonstrates that the customer’s word is often unreliable due to cognitive biases at play. The evolving world of product design & development requires that product leaders incorporate the science of human behavior in a more rigorous way than…
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