Author: Liz

The Evolution of the Behavioral Product Manager

Product managers often rely on qualitative research (surveys) to dictate their product development processes, but behavioral science demonstrates that the customer’s word is often unreliable due to cognitive biases at play. The evolving world of product design & development requires that product leaders incorporate the science of human behavior in a more rigorous way than…
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Leading with eXperience — A Product Manager’s Guide to Awesome User eXperience

Many organizations have “woken up” to the idea of User eXperience being a key business differentiator. Gone are the days when simply having the best-engineered solution would guarantee the success of a product. However, many product stakeholders today find it hard to connect the dots between the realities of business and design, and shifting design…
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Universal Design: Making Great Products for Everyone

Accessibility is usually one of the last items on a project plan checklist and can result in some unexciting and often troublesome changes.  But what if you could include it at the beginning and end up with an even better product for every customer? Universal Design focuses on designing for the most customers possible but…
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