Author: Liz

January Workshop: Mastering Virtual Persuasive Presentations – How to Get People to Zoom In Instead of Zone Out

When Saturday, January 30, 2021 from 9:15am to 12noon (PST) Where Everywhere! (online via Zoom) Agenda All times in Pacific Standard Timezone (PST) 9:15am – Networking9:30am – Workshop12noon – Wrap-up Summary Let’s face it, today’s remarkable technology lets us communicate far more quickly and frequently than ever before with clients, colleagues and friends. It also…
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Intellectual Property Issues in the Research, Development, and Sales of Products

Legal issues related to intellectual property can have positive and negative influences on the successful research, development, and sales of technology products.  Awareness of, and planning for, potential negative intellectual property issues can mitigate or avoid risks to the commercial success of new and existing products.  Similarly, the development of intellectual property assets can help…
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Be The Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It

Are customers failing to see what sets your company or product apart?  What is pushing your prices (and margins) down?  Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth.  Yet too many companies or their products look alike.  They are then forced to compete on price alone.  Instead,…
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Meet the Career Experts: Managing Your Career in the Age of COVID

Albert Qian’s Slides Sandra Clark’s Slides Tom Brouchoud’s Slides As busy product professionals, we sometimes struggle to focus on career development and manage the growth and progression of our own careers.  Career management during periods of high change and uncertainty also presents additional unique challenges.  2020 has certainly presented more change and uncertainty than any…
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Key Factors that Drive Improved Performance on Product Teams

Successful product development is complex.  It relies upon purposefully melding people, processes, and tools to deliver results.  Given the complexities organizations often lack data about what leads to a successful outcome or the factors that can aid organizations to be more successful.  This webinar examines factors that can increase your product organizations success across the…
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The Evolution of the Behavioral Product Manager

Product managers often rely on qualitative research (surveys) to dictate their product development processes, but behavioral science demonstrates that the customer’s word is often unreliable due to cognitive biases at play. The evolving world of product design & development requires that product leaders incorporate the science of human behavior in a more rigorous way than…
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Leading with eXperience — A Product Manager’s Guide to Awesome User eXperience

Many organizations have “woken up” to the idea of User eXperience being a key business differentiator. Gone are the days when simply having the best-engineered solution would guarantee the success of a product. However, many product stakeholders today find it hard to connect the dots between the realities of business and design, and shifting design…
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Universal Design: Making Great Products for Everyone

Accessibility is usually one of the last items on a project plan checklist and can result in some unexciting and often troublesome changes. But what if you could include it at the beginning and end up with an even better product for every customer? Universal Design focuses on designing for the most customers possible but in…
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