Author: SVPMA Admin

Where should Product Management report in the organization?

By Kishore Elimineti Product Managers collaborate and work with Engineering, Sales, Marketing and Support teams. They drive strategy and bring products to market. Product managers report into different departments, often depending on the size, focus and culture of the organization. It is very difficult to say a specific department is the right home for Product Managers…
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How to Get In, Move Up, and Excel in Product Management

“How to Get In, Move Up, and Excel in Product Management” with Panel – John Cook, Disruptive Products Guy, Nokia; Rashmi Menon, Product and Strategy Consultant; Sandy Cook, Senior Director of Product Management, Minted By Pushpa Chandrashekaraiah December 2013 Event The panel moderated by Gal Josefsberg, VP Products at Social Chorus, provided a great mixture…
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Why “Solutions Approach” Wins as most effective for Product Development and Product Management?

Part 3: While growing (crossing the Chasm) and continuing to be the market leader By Anna Pasupathy You have won the first customer now. Your approach to the second set of customers is also a solution approach, and not a product approach. The customer buys your product for the value it delivers – be it…
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Why “Solutions Approach” Wins as most effective for Product Development and Product Management?

Part 2: During Product Creation By Anna Pasupathy With razor-sharp focus on core product value and ample infrastructure built around it to win the customer’s heart, Voila! The expert team has constructed a skeletal product. Staging the product at this time requires utmost care since missing any major element poses a risk to the product’s…
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Building Great Products the Lean Startup Way

Building Great Products the Lean Startup Way with Dan Olsen, Interim VP Product Management, Product Management Consultant, Olsen Solutions by Tejaswini Ravindra November 2013 Event Dan Olsen did a very informative presentation on how to apply Lean Startup principles and cover best practices in understanding customer needs, prioritization, UX design, user testing, and analytics that can…
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Why “Multitasking” is inefficient, but unavoidable for Product Managers?

By Kishore Elimineti Product Managers are the CEOs of their products and ensure that they ship an awesome product that customer’s love. Product Managers have business acumen as well as engineering

Why “Solutions Approach” Wins as most effective for Product Development and Product Management!

 By Anna Pasupathy Over the next 2 Months we’ll be rolling-out a three part article series on Why and How Solutions Approach helps create and manage effective products that win market acceptance. Part – 1:  During Product Conception Companies set out to develop a product that serves a critical need. This is how a product…
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The Factors That Make Product Teams Successful

“The Factors That Make Product Teams Successful” with Ron Lichty, Software Engineering Manager and Product Development Consultant by Dan Galatin October 2013 Mini-Session Ron Lichty, a consultant and expert on managing software development teams, presented a special breakout session at the October 2nd meeting of the SVPMA. Mr. Lichty is a coauthor, along with Greg Geracie,…
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Bridging Data Into Action

October Event Review: “Bridging Data Into Action” panel discussion with Jennifer Berkley Jackson, Steve Chalgren, Tanguy Leborgne, Ajay Nilaver, and Brian Sohmers by Dan Galatin October 2013 Event Jennifer Berkley Jackson, Founder at The Insight Advantage, moderated a lively panel discussion on October 2nd about how to take action based on market data. The panelists…
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Lean Customer Collaboration in Product Management

By Alpa Agarwal Customer collaboration is at the heart of all “lean” software development and is critical to success. Great product management leaders must ensure their teams have access to valid customer feedback quickly, cheaply and continuously for all products in their portfolios. Building a continuous process for “lean customer feedback” is an area of…
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