Tag: Communication

Face Off: Value Propositions vs. Persuasive Messaging: Why Your Value Prop Is Losing and What to Do About It

by Michael Cannon Every company wants a great value proposition, the proverbial magic bullet that gets you in the door and gets you an order. The trouble is that most value propositions are more like blank or copper bullets. They don’t perform well.

Build Better Products and Services Through ‘Optimal’ Customer Feedback

“Build Better Products and Services Through ‘Optimal’ Customer Feedback” with Greg Ryan, Marketing Consultant and former Cisco Product/Research Manager By Lisa Rathjens March 2013 Event Greg has over 20 successful years in the product manager sphere in a wide range of industries, at companies like Cisco, Schlage Lock, JD Powers, Nissan, Plantronics, and K2 Skis.…
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Solving Complex Problems with Simple Pictures

February Event Review: “Solving Complex Problems with Simple Pictures” with Dan Roam, Founder and President of Digital Roam Inc. by Dan Galatin February 2013 Dan Roam, Founder and President of Digital Roam Inc., presented at the February 6th meeting of the SVPMA.  Dan discussed and demonstrated how we can quickly and easily visualize the essentials…
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Meeting Archives 2012

Meeting Archives 2012 Please click on the link below to see the meetings for that year. 2021 | 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 DecemberCreating…
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Workshop – Persuasive Communication: the 3 Most Important Skills You Need Right Now

Persuasive Communication – the 3 Most Important Skills You Need Right Now August 2012 WorkshopJuliet Erickson, Author and Communication Consultant (Click here for Presentation Slides) #Communication#Tools#Marketing#Leadership#Programs #Initiatives#Entrepreneurship#Startups#Career

The Secrets of Unlocking Access to Venture Capital – as a Career or for Funding

“The Secrets of Unlocking Access to Venture Capital – as a Career or for Funding” with Ravi Belani, Venture Capitalist and Instructor at Stanford University by Dan Galatin March 2012 Event Ravi Belani, a venture capitalist and instructor at Stanford, presented at the March 7th meeting of the SVPMA.  Mr. Belani discussed techniques for gaining…
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Meeting Archives 2011

Meeting Archives 2011 Please click on the link below to see the meetings for that year. 2021 | 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 DecemberThe…
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Understanding The Buyer – How Can You Drive Business With Digital Body Language?

“Understanding the Buyer – How Can You Drive Business with Digital Body Language?” with Steven Woods, Chief Technology Officer, Eloqua August 2011 Event by Dan Galatin Steven Woods, founder and Chief Technology Officer at Eloqua presented at the August 3rd meeting of the SVPMA. He discussed how the buying process has changed over the past…
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Meeting Archives 2010

Meeting Archives 2010 Please click on the link below to see the meetings for that year. 2021 | 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 DecemberSkills…
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Top Ten Principles of Highly Persuasive Messaging: Objective Criteria Equips Marketing to Accelerate Revenue Growth

November 2010Top Ten Principles of Highly Persuasive Messaging: Objective Criteria Equips Marketing to Accelerate Revenue GrowthMichael Cannon, CEO, Silver Bullet Group#Growth#Marketing#Communication#Tools