“Understanding the Buyer – How Can You Drive Business with Digital Body Language?” with Steven Woods, Chief Technology Officer, Eloqua August 2011 Event by Dan Galatin Steven Woods, founder and Chief Technology Officer at Eloqua presented at the August 3rd meeting of the SVPMA. He discussed how the buying process has changed over the past…
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“Have we reached the end of B2B marketing in the IT industry as we know it?” with Ann Ruckstuhl, Marketing Executive at Symantec June 2011 Event Reviewed by Tej Ravindra Ann launched her June 1st talk to our SVPMA group with the following premise. The trifecta of IT consumerization, Internet and the lingering recession has…
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“Beyond Projects: Creating A Winning Product Portfolio” with Walter Sun, Principal, PRTM May 2011 Event by Dan Galatin Walter Sun, a Principal with the management consulting firm PRTM, presented at the May 4th meeting of the SVPMA. He discussed best practices for managing a portfolio of products to maximize its value to the business. Mr.…
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April 2011The Quest to be Market-DrivenMike Gospe, Marketing Strategist and Co-Founder of KickStart Alliance#Strategy #Startups #Entrepreneurship #Market_Analysis #Marketing #Tools #Finance #Design #Development #Growth
March 2011What should your next release contain? Ask the CRMDavid Taber, Author and CEO of SalesLogistix#Roadmap#Strategy#Sales#Marketing#Development#Project_Mgmt#Tools#Growth
February 2011Practical Pricing Tips for Driving Profitable GrowthDavid Mok, Senior Manager, Pricing at Seagate Technologies#Marketing#Growth#Finance#Market_Analysis#Startups#Entrepreneurship#Readiness#Launch#Lifecycle#Tools#Sales#Strategy
January 2011Launching a new product – Beyond TechCrunch!!!Chris Yeh, VP Marketing, PB Works#Launch#Readiness#Startups#Entrepreneurship#Marketing#Growth#Planning#Strategy #Tools
Meeting Archives 2010 Please click on the link below to see the meetings for that year. 2021 | 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 DecemberSkills…
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November 2010Top Ten Principles of Highly Persuasive Messaging: Objective Criteria Equips Marketing to Accelerate Revenue GrowthMichael Cannon, CEO, Silver Bullet Group#Growth#Marketing#Communication#Tools
October 2010Web Reputations (Avoiding Social Media Landmines in PM)Randy Farmer, Social Media Strategist#Marketing#Communication#Growth#Programs #Initiatives#Tools#Distribution