Tag: Marketing

Meeting Archives 2019

Meeting Archives 2019 Please click on the link below to see the meetings for that year. 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 December PM Mythbusting:…
Read more

Meeting Archives 2018

Meeting Archives 2018 Please click on the link below to see the meetings for that year. 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 December workshop How…
Read more

Meeting Archives 2017

Meeting Archives 2017 Please click on the link below to see the meetings for that year. 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 December Branding for…
Read more

Meeting Archives 2016

Meeting Archives 2016 Please click on the link below to see the meetings for that year. 220202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 December Minimum Lovable…
Read more

Meeting Archives 2015

Meeting Archives 2015 Please click on the link below to see the meetings for that year. 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 December Product…
Read more

April 2015 Event

“Innovate or Die – Technology, Innovation, and Product Management: A Discussion and Case Study” with Nivedita Ojha, Sr. Director Product Management at Citrix By Dan Galatin Nivedita Ojha, Senior Director of Product Management at Citrix, presented at the April 1st meeting of the SVPMA.  Nivedita discussed the whys and hows of innovation both inside and…
Read more

Meeting Archives 2014

Meeting Archives 2014 Please click on the link below to see the meetings for that year. 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 December Shifting…
Read more

July 2014 Event

Better Strategic Product and Business Decisions for Complex Global Markets with Liesl Leary, Director of Marketing at SDL by Lisa Rathjens  When product managers think about bringing their products to global audiences, translation of the product content is of first importance.  This is an expensive endeavor, but generally well understood and straightforward.  However, for a…
Read more

March 2014 Event

“Elevating from Consumer to Mission Critical Value” with Brian Cox, Senior Director of Marketing for Enterprise Solutions, SanDisk By Clara Kuo High tech companies – just like people – are often are trying to reinvent themselves, and often the change is seen as necessary to stay relevant in the marketplace.

Featured Article

“The Most Commonly Cited Reasons for a Failed Product Launch” By Greg Geracie, President, Actuation Consulting  Since 2012 we have been investigating the various aspects that enable product teams to achieve high performance. Each year product launch is consistently cited as a problem area. There are several reasons why this area is so problematic