Tag: Marketing

Positioning Products As A Mission Statement

February Event Review: “Positioning Products As A Mission Statement” with Alan Wortman By Sol Solorzano February 2016 Event Alan Wortman, Product Management Director at Logitech and Marketing Instructor at UC Berkeley Extension, was our speaker for the February 2016 meeting.  His presentation proposed the use of product mission statements to describe products and their purpose…
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“Hooked: How to Build Habit-Forming Products” with Nir Eyal

January Event Review: “Hooked: How to Build Habit-Forming Products” with Nir Eyal By Rohan Balwani Dubbed by the M.I.T. Technology Review as “The Prophet of Habit Forming Technology,” Nir Eyal spoke at the January 13th meeting.  He presented his ideas about the psychology behind habit forming technology and gave a 30,000 foot view of the…
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A photo of a stack of random calendar pages

Meeting Archives 2015

Meeting Archives 2015 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Product Management – Then, Now, And In the Future: A Celebration TEDx Style

December Event Review: Product Management – Then, Now, and In the Future: A Celebration TEDx Style By Dan Galatin December 2015 Event SVPMA hosted a gala celebration of its 15th anniversary on December 2nd.  To celebrate, several former SVPMA board members and speakers shared their thoughts on how the world of product management has evolved…
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Tool-a-Palooza at SVPMA

November Event Review: ‘Tool-a-Palooza’ at SVPMA By Neha Nayak November 2015 Event The Silicon Valley Product Management Association held their first ‘Tool-a-Palooza’ event at their monthly meeting this November.  ‘Tool-a-Palooza’ was a session aimed at sharing productivity enhancing, easy-to-use product management tools for leading and aspiring product managers. 

Annual Job Fair

October 2015Job Fair(No slides or Event Summary Available)#Career #Startups #Entrepreneurship #Project_Mgmt #Marketing #Development #Design

The Art of Engaging Millennials

The Art of Engaging MillennialsLee Caraher, CEO, Double ForteJuly 2015(no event review available)#Communication #Leadership #Org #Marketing #Tools  #Sales #Startups #Entrepreneurship #Growth #Design

7 Deadly Sins — Lessons From Silicon Valley On How To Successfully “Cross The Chasm”

June Event Review: 7 Deadly Sins — Lessons From Silicon Valley On How To Successfully “Cross The Chasm” with Michael Eckhardt, Managing Director of Chasm Institute By Dan Galatin June 2015 Event Michael Eckhardt, managing director of Chasm Institute, presented at the June 3rd meeting of the SVPMA.  Michael led a lively discussion of Chasm’s…
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Innovate Or Die – Five Strategies For Optimizing Product Management At Your Company

May Event Review: “Innovate Or Die – Five Strategies For Optimizing Product Management At Your Company” with Brian Lawley, CEO 280 Group LLC By Helene Eichler May 2015 Event Brian Lawley kicked off a lively and interactive May SVPMA program with asking how many product managers were in the audience.  He explained how the 280…
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Innovate Or Die – Technology, Innovation, And Product Management: A Discussion And Case Study

“Innovate Or Die – Technology, Innovation, And Product Management: A Discussion And Case Study” with Nivedita Ojha, Sr. Director Product Management at Citrix By Dan Galatin April 2015 Event Nivedita Ojha, Senior Director of Product Management at Citrix, presented at the April 1st meeting of the SVPMA.  Nivedita discussed the whys and hows of innovation…
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