Tag: Sales

Storytelling for Maximum Influence: How to Tell Great Stories that Will Enroll Stakeholders in Your Product Vision

March Event Review: “Storytelling for Maximum Influence: How to Tell Great Stories That Will Enroll Stakeholders in Your Product Vision” with Dan Kimble, CEO of Resonance Executive Coaching By Geoff Anderson The session began with an exercise: first turn to your neighbor and articulate something you are passionate about (it could be anything).  The second step…
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Advocacy Marketing and its Value to Product Management

February Event Review: “Advocacy Marketing and its Value to Product Management” with Dan Lindblom, Board of Directors at Customer Stories By Vinesh Thakur We live in a commodity driven business world that is run by social media.  Every purchase on Amazon is dictated by customer reviews and star ratings associated with every profile.  This business…
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Rules for Disrupting Sleepy Markets

January Event Review: “Rules for Disrupting Sleepy Markets” with Guru Chahal, VP of Products at Avi Networks By Dan Galatin Guru Chahal gave an informative presentation steeped with knowledge from practical experience at the January 11th meeting of the SVPMA.  Somewhat unusually for this type of talk, Guru’s focus was not on how to launch…
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Meeting Archives 2016

Meeting Archives 2016 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Presenting for Impact: Skills to Increase Influence and to Get Results

October Event Review: “Presenting for Impact: Skills to Increase Influence and to get Results” with Mayla Clark, Stanford Leadership Academy Coach, Principal at Executive Speaking Skills By Geoff Anderson There are three key takeaways from this session: Presence – how you deliver the presentation Organization – how to create impactful presentations, and not fill with fluff Thinking…
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How Well Do You Know Your Customer?

September Event Review: “How Well Do You Know Your Customer?” with Laura Klein, Author, Principal of Users Know By Dan Galatin Laura Klein gave an informative and entertaining presentation at the September 7th meeting of the SVPMA, focusing on a useful framework for understanding users and their needs: the User Map.  Laura started by asking…
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Are We There Yet? – A Business Simulation to Learn How Cross-Functional Teams Can Contribute to Improved Product Performance

July Event Review: “Are We There Yet?” – A Business Simulation to Learn How Cross-Functional Teams Can Contribute to Improved Product Performance” with Steven Haines, founder of Sequent Learning Networks By Tej Ravindra July 2016 Event July’s SVPMA topic was a fresh look at how the role of the product manager is to drive the thinking of…
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How To Increase Mobile Conversion By 30X

June Event Review: “How To Increase Mobile Conversion By 30X” with SC Moatti, CEO & Founder of Products That Count By Dan Galatin June 2016 Event SC Moatti led a thought-provoking discussion of the state of mobile products today and some fundamental techniques that product teams can use to help make their apps stand out…
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What Do You Do When Google Competes With You For FREE!

May Event Review: “What do you do when Google competes with you for FREE!” with Mike Trigg, COO Hightail By Pushpa Chandrashekaraiah May 2016 Event Mike Trigg, COO of Hightail, took the SVPMA audience through Hightail’s journey in their ever-changing market landscape.  He highlighted several lessons learned and how the company worked together to find…
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Landing The First Customer And Beyond: Reflections And Recommendations

April Event Review: “Landing The First Customer And Beyond: Reflections And Recommendations” By Geoff Anderson April 2016 Event Moderator: Alex Cowan: Entrepreneur, Consultant, Adjunct Professor, Darden School of Business The Panel: Ciara Peter: Head of Product, BetterWorks Debashish Sinha: CEO, Zen Nut Laura Klein: Entrepreneur and author of UX for Lean Startups and Build Better…
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