Tag: customers

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Workshop – What A Squirrel Can Teach Us about Communicating Value

There is an old adage in business: “Sell the sizzle, not the steak.”  Emotionally hook them with benefits, not features.  And how exactly does the infamous squirrel play a part in all of this? Attend our workshop to find out more! Topic What A Squirrel Can Teach Us about Communicating Value Speaker Neil Baron, B2B…
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Beware! The “Dirty Dozen” Product Management Career Traps to Avoid

Ever feel like you’re just stumbling along in the dark as you navigate your career path in product management? If you’re feeling frustrated, confused, or unsure as to whether you’re on the right track, you’re not alone. Only recently has product management as a career begun to be formalized in university and professional education settings.…
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