“Shifting To An Experimental Mindset: The Dos And Don’ts Of Hypothesis Testing” with Teresa Torres, Product Consultant & Coach, former CEO By Lisa Rathjens December 2014 Event “Wisdom is the balance between knowledge and doubt.” It’s not often that product managers are encouraged to actively question their confidence in their own product ideas. But doubt…
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Better Strategic Product And Business Decisions For Complex Global Markets with Liesl Leary, Director of Marketing at SDL by Lisa Rathjens July 2014 Event When product managers think about bringing their products to global audiences, translation of the product content is of first importance. This is an expensive endeavor, but generally well understood and straightforward. …
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“Elevating From Consumer To Mission Critical Value” with Brian Cox, Senior Director of Marketing for Enterprise Solutions, SanDisk By Clara Kuo March 2014 Event High tech companies – just like people – are often are trying to reinvent themselves, and often the change is seen as necessary to stay relevant in the marketplace.
“Innovation Investment Strategy And Product Portfolio Optimization” with Jeff Lash, Research Director/Product Management, Sirius Decisions By Helene Eichler February 2014 Event Jeff kicked-off an insightful discussion highlighting that many companies struggle with funding new product innovation and often lack a “structured strategy” for selecting investments that fuel successful business. Two astounding findings he shared: 34%…
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Meeting Archives 2013 Please click on the link below to see the meetings for that year. 2021 | 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 DecemberCareer…
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Building Great Products the Lean Startup Way with Dan Olsen, Interim VP Product Management, Product Management Consultant, Olsen Solutions by Tejaswini Ravindra November 2013 Event Dan Olsen did a very informative presentation on how to apply Lean Startup principles and cover best practices in understanding customer needs, prioritization, UX design, user testing, and analytics that can…
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October Event Review: “Bridging Data Into Action” panel discussion with Jennifer Berkley Jackson, Steve Chalgren, Tanguy Leborgne, Ajay Nilaver, and Brian Sohmers by Dan Galatin October 2013 Event Jennifer Berkley Jackson, Founder at The Insight Advantage, moderated a lively panel discussion on October 2nd about how to take action based on market data. The panelists…
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“Tips on Product Roadmapping & Prioritization” with Barbara Nelson, VP Marketing, Construction & Real Estate at Sage By Alpa Agarwal September 2013 Event Product roadmapping & prioritization is the most important function of a product manager. And since it’s been done for so long, it should have become a science. But as Barbara Nelson,…
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“Connecting the Dots: Decision-Making for Next-Generation Products” with Vanee Pho, Senior Product Manager, Life Technologies by Lisa Rathjens August 2013 Event Vanee Pho, an accomplished product manager, spoke to a packed house for the first in a three-part SVPMA series intriguingly titled “Innovation to Execution.” Holder of both a Ph.D. and an MBA, Vanee is…
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May 2013 WorkshopMaking Products and Marketing More HumanKathy Klotz-Guest, founder of Keeping It Human#Marketing #Communication #Startups #Entrepreneurship #Launch #Tools #Design #Sales #Ideation #Strategy