“The role of the product manager has evolved to influence every aspect of making a product successful.” ~ MCKINSEY REPORT; The Product Management Talent Dilemma Since 2018, Productside has been conducting a global survey to examine the skill levels of Product Managers across 15 dimensions and to create the Product Management Skills Benchmark report. In…
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Building new products or new product features in-house may or may not be the right choice. There are other options, including buying the capabilities, partnering with another company, or even acquiring altogether. How do you decide? Which factors should you take into consideration beyond a pure cost comparison? In this session, we will define each…
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In this talk, we will explore five essential habits that can significantly accelerate product development cycles. Drawing from transformative prior work as a senior executive at Fortune 500 firm Agilent Technologies, John Sadler emphasizes the importance of continuous customer contact, prioritizing quality and cadence over scope, maintaining integration throughout the development process, fostering psychological safety…
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It’s one thing to plan and launch new products for a market and customer base you know well and that is eagerly anticipating your new offering. What do we need to do differently when starting with a blank slate and no customers at all? Plenty, it turns out. And who better to educate us than…
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This talk will walk through a real-world case study of how OKRs are used to create a product roadmap while tracking execution for a wildly successful marketplace like Shipt. Shipt is a retail tech company and independently operated subsidiary of Target Corp. Available in more than 5,000 U.S. cities, it received Newsweek’s America’s Best Customer…
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Moderator and Panelists Summary As busy product professionals, we sometimes struggle to focus on career development and manage the growth and progression of our own careers. Career management during periods of upheaval also presents additional unique challenges. The past few years have certainly presented more change and uncertainty than any period in recent memory. During…
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Summary What do most product managers miss when approaching their role? What stifles product innovation and business outcomes? Experienced product leader and coach, Alex Gordy believes that it is a particular “product management mindset” that combines growth mindset, customer-centricity, collaboration, accountability, and risk-taking. In this engaging and interactive presentation, he will share key ingredients for…
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Summary It’s well known that market focus is the key to early, strong product-market fit and traction, but how do you narrow your options and figure out what that market will be? When time is of the essence in demonstrating success and resources are tight, how do you know which market segments to concentrate on…
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Great products fail if the marketing team does not understand the product and does not market the product to target customers. A product-led CMO is the Chief Storyteller in the company and manages the product narrative. However, it is not always clear what the CMO needs from Product Management for the product to be successful.…
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As product professionals, we spend a lot of time outlining, refining, and building the product vision. Product professionals set the direction for the product and sometimes even the company. One visually articulates their thinking into the product roadmaps and communicates with the audience, helping them understand what is possible and why they should care. But…
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