Workshop – Business Writing
June 2014 Workshop Barry Mohn, Speak and Write #Communication #Org #Marketing #Sales #Thought_Leadership #Tools
Workshop – Making Products and Marketing More Human
May 2013 WorkshopMaking Products and Marketing More HumanKathy Klotz-Guest, founder of Keeping It Human#Marketing #Communication #Startups #Entrepreneurship #Launch #Tools #Design #Sales #Ideation #Strategy
Face Off: Value Propositions vs. Persuasive Messaging: Why Your Value Prop Is Losing and What to Do About It
by Michael Cannon Every company wants a great value proposition, the proverbial magic bullet that gets you in the door and gets you an order. The trouble is that most value propositions are more like blank or copper bullets. They don’t perform well.
Part Two of 9 Strategies to Increase Marketing Effectiveness: Enabling Greater Competitive Differentiation and Faster Revenue Growth
By Michael Cannon In part One; we reviewed the 4 biggest obstacles to improving marketing effectiveness and the solution to the first three root-cause issues including: Poor visibility into the true cost of ineffective customer communication Lack of clear differentiation among messaging, content, and tactics. Inaccurate model of the categories, styles, and types of messaging…
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5 Easy Steps to Make Your Customer Communications 30 to 50% More Influential
By Michael Cannon We have all seen the research reports from IDG, AMA, etc. that say about 50% of our customer communications, content and sales conversations, are not relevant to their needs, and that over 50% of the content Marketing
“Improving Products – Synergies from Business Development and Product Management”
“Improving Products – Synergies from Business Development and Product Management” with 1)An Le, VP Business Development, Yammer, 2)Ani Chaudhuri, Entrepreneur & Founder/CEO, Whodiniand 3)Blaine Mathieu, Chief Product Officer, Mindjet. Moderator, Timm Hoyt, Head of Strategic Alliances, Brocade. By Pushpa Chandrashekaraiah January 2013 Event This month’s event featured a three-person panel that had experience working with…
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Meeting Archives 2012
Meeting Archives 2012 Please click on the link below to see the meetings for that year. 2021 | 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 DecemberCreating…
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Benefits Realization: The Competitive Advantage
“Benefits Realization: The Competitive Advantage” with Prashanth Naidu Director, Office of CIO at Hitachi Data Systems (HDS) By Pushpa Chandrashekaraiah August 2012 Event Prashanth Naidu leads Strategic and Financial Planning, Portfolio Management and Executive Communications. He discussed how critical it is to set specific goals, measure them consistently and adopt the outcomes to improve processes…
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Meeting Archives 2011
Meeting Archives 2011 Please click on the link below to see the meetings for that year. 2021 | 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 DecemberThe…
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Understanding The Buyer – How Can You Drive Business With Digital Body Language?
“Understanding the Buyer – How Can You Drive Business with Digital Body Language?” with Steven Woods, Chief Technology Officer, Eloqua August 2011 Event by Dan Galatin Steven Woods, founder and Chief Technology Officer at Eloqua presented at the August 3rd meeting of the SVPMA. He discussed how the buying process has changed over the past…
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