Customer Discovery Masterclass: Creating Products That Practically Sell Themselves with John Mansour, President of Product Management University

How often are you told, “Your products need to deliver more measurable, strategic value to customers.” You may even hear, “Your product needs to be so valuable that it sells itself!” But what does “strategic value” mean, exactly, and what should you specifically be doing to make that happen? Delivering products with measurable strategic value…
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