How to Segment a Market and Determine Price Points
October 2002How to Segment a Market and Determine Price PointsRobin Purohit, VP Product Management, Veritas#Market_Analysis #Finance #Pricing #Launch #Design #Strategy #Sales #Ideation #Planning
Working With Industry Analysts 101
July 2002Working With Industry Analysts 101Erin Kinikin and John Ragsdale, Giga Information Group#Marketing #Market_Analysis #Communication #Ideation #Thought_Leadership #Strategy
Successful Brand Management: Moving from a Product-Centric Focus to a Customer-Centric Business Model
May 2002Successful Brand Management: Moving from a Product-Centric Focusto a Customer-Centric Business ModelSusanne Kushner, Lecturer at UC Berkeley Extension#CX #Marketing #UX #Communication #Strategy
Creating a Go To Market Channel Strategy
April 2002Creating a Go To Market Channel StrategyStephanie Piché, CEO/President, Key Practices, Inc.#Distribution #Strategy #Launch #Entrepreneurship #Startups #Sales
Real Time Competitive Analysis
March 2002Real Time Competitive AnalysisAnn Osborne, Osborne Marketing Group and Jon Koomey, Ph.D., Staff Scientist at Lawrence Berkeley#Market_Analysis #Marketing #Programs #Strategy #Entrepreneurship #Startups #Sales #Metrics #Performance #Development
Meeting Archives 2001
Meeting Archives 2001 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Creating Effective Market Strategies for New Products
May 2001Creating Effective Market Strategies for New ProductsCatherine Kitchot#Strategy #Marketing #Launch
Product Management in Turbulent Times
April 2001 Product Management in Turbulent Times#Planning #Strategy #Career
Are You Leveraging Your Sales Channels for Competitive Advantage?
March 2001Are you leveraging your sales channels for competitive advantage? Carl Binder#Sales #Distribution #Marketing #Strategy
Meeting Archives 2000
Meeting Archives 2000 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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