Meeting Archives 2002

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Meeting Archives 2002

Please click on the link below to see the meetings for that year.

2020
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2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000


November

Applying the Chasm Group Model to Product Management
Paul Wiefels, Partner, Chasm Group
#Market_Analysis #Marketing_Strategy #Readiness #Marketing #Strategy #Planning #Lifecycle #Entrepreneurship #Startups


October

How to Segment a Market and Determine Price Points
Robin Purohit, VP Product Management, Veritas
#Market_Analysis #Finance #Pricing #Launch #Design #Strategy #Sales #Ideation #Planning


September

Personas: A Sure Cure for the Ailing Market Requirements Document
Barbara Nelson, Pragmatic Marketing
#Marketing #Market_Analysis #Design #Ideation #Planning #CX #UX


August

2nd Annual SVPMA Picnic
#SVPMA


July

Working With Industry Analysts 101
Erin Kinikin and John Ragsdale, Giga Information Group
#Marketing #Market_Analysis #Communication #Ideation #Thought_Leadership #Strategy


June

Politics in the Workplace
Politics Definitions
Bob Dunham, Founder and CEO of Enterprise Design
#Org #Career #Leadership #Communication 


May

Successful Brand Management: Moving from a Product-Centric Focus
to a Customer-Centric Business Model

Susanne Kushner, Lecturer at UC Berkeley Extension
#CX #Marketing #UX #Communication #Strategy


April

Creating a Go To Market Channel Strategy
Stephanie Piché, CEO/President, Key Practices, Inc.
#Distribution  #Strategy #Launch #Entrepreneurship #Startups #Sales


March

Real Time Competitive Analysis
Ann Osborne, Osborne Marketing Group and Jon Koomey, Ph.D., Staff Scientist at Lawrence Berkeley
#Market_Analysis #Marketing #Programs #Strategy #Entrepreneurship #Startups #Sales #Metrics #Performance #Development


February

Best Practices in Product Management co-Hosted by Software Development Forum (no presentation)
Marketing Special Interests Group
#Product_Manager #Product_Management #Tools #Leadership


January

Top 10 Ways to Roll out New Products Successfully to your Field
Kathleen Gogan, VP Marketing, Eloquent
#Launch #Entrepreneurship #Startups #Readiness #Sales #Marketing #Tools