SVPMA Admin Annual Summary | 0

Meeting Archives 2002

Please click on the link below to see the meetings for that year.

November
Applying the Chasm Group Model to Product Management
Paul Wiefels, Partner, Chasm Group
#Market_Analysis #Marketing_Strategy #Readiness #Marketing #Strategy #Planning #Lifecycle #Entrepreneurship #Startups

October
How to Segment a Market and Determine Price Points
Robin Purohit, VP Product Management, Veritas
#Market_Analysis #Finance #Pricing #Launch #Design #Strategy #Sales #Ideation #Planning

September
Personas: A Sure Cure for the Ailing Market Requirements Document
Barbara Nelson, Pragmatic Marketing
#Marketing #Market_Analysis #Design #Ideation #Planning #CX #UX

August
2nd Annual SVPMA Picnic
#SVPMA

July
Working With Industry Analysts 101
Erin Kinikin and John Ragsdale, Giga Information Group
#Marketing #Market_Analysis #Communication #Ideation #Thought_Leadership #Strategy

June
Politics in the Workplace
Politics Definitions
Bob Dunham, Founder and CEO of Enterprise Design
#Org #Career #Leadership #Communication

May
Successful Brand Management: Moving from a Product-Centric Focus
to a Customer-Centric Business Model
Susanne Kushner, Lecturer at UC Berkeley Extension
#CX #Marketing #UX #Communication #Strategy

April
Creating a Go To Market Channel Strategy
Stephanie Piché, CEO/President, Key Practices, Inc.
#Distribution #Strategy #Launch #Entrepreneurship #Startups #Sales

March
Real Time Competitive Analysis
Ann Osborne, Osborne Marketing Group and Jon Koomey, Ph.D., Staff Scientist at Lawrence Berkeley
#Market_Analysis #Marketing #Programs #Strategy #Entrepreneurship #Startups #Sales #Metrics #Performance #Development

February
Best Practices in Product Management co-Hosted by Software Development Forum (no presentation)
Marketing Special Interests Group
#Product_Manager #Product_Management #Tools #Leadership

January
Top 10 Ways to Roll out New Products Successfully to your Field
Kathleen Gogan, VP Marketing, Eloquent
#Launch #Entrepreneurship #Startups #Readiness #Sales #Marketing #Tools