There is an old adage in business: “Sell the sizzle, not the steak.” Emotionally hook them with benefits, not features. And how exactly does the infamous squirrel play a part in all of this? Attend our workshop to find out more! Topic What A Squirrel Can Teach Us about Communicating Value Speaker Neil Baron, B2B…
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You may not be the one setting prices for your product, but understanding pricing makes you a better product manager. Your most important job is to define successful products. A successful product is one that is accepted by the market and makes money for your company. Price is crucial to both of these. Yet a…
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“Pricing Revealed, What Every Product Manager Should Know” with Mark Stiving, Director of Pricing at Maxim Integrated by Dan Galatin June 2013 Event Mark Stiving, Director of Pricing at Maxim Integrated, educator, author and coach discussed three key principles of effective pricing: know your value and charge for it; segment your pricing; and build a…
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Meeting Archives 2002 Please click on the link below to see the meetings for that year. 2021 | 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 NovemberApplying…
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October 2002How to Segment a Market and Determine Price PointsRobin Purohit, VP Product Management, Veritas#Market_Analysis #Finance #Pricing #Launch #Design #Strategy #Sales #Ideation #Planning