We leaders don’t do nearly enough to inspire and motivate our teams to deliver software that delights our customers; here’s what’s missing. Inspire and Motivate Your Teams to Deliver Exceptional User Experience! Want your developers coding tickets or creating outstanding customer delight? Achieving outstanding user experiences requires connecting the dots – over and over –…
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How to lead, stay visible, and protect your sanity in times of chaos. Leadership and Influence When Everything’s On Fire The world of tech and product is in constant churn, with shifting roadmaps, re-orgs, leadership changes, layoffs, and market uncertainty. In the middle of it all, your influence and presence matter more than ever. This…
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This one is all about you – how to build and protect your product career. And how to make more while doing less. As product professionals, it’s too easy to become an interchangeable part of the pack and easily replaced. Though never good, this is especially dangerous when cost-cutting, M&A, and new technologies like AI…
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“The role of the product manager has evolved to influence every aspect of making a product successful.” ~ MCKINSEY REPORT; The Product Management Talent Dilemma Since 2018, Productside has been conducting a global survey to examine the skill levels of Product Managers across 15 dimensions and to create the Product Management Skills Benchmark report. In…
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It’s one thing to plan and launch new products for a market and customer base you know well and that is eagerly anticipating your new offering. What do we need to do differently when starting with a blank slate and no customers at all? Plenty, it turns out. And who better to educate us than…
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This talk will walk through a real-world case study of how OKRs are used to create a product roadmap while tracking execution for a wildly successful marketplace like Shipt. Shipt is a retail tech company and independently operated subsidiary of Target Corp. Available in more than 5,000 U.S. cities, it received Newsweek’s America’s Best Customer…
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Summary ChatGPT has exploded in popularity with the fastest consumer product adoption in history. But what is it and how can it be used in your job? Join us as Steve Johnson discusses using ChatGPT for product management tasks with a practical breakout to use the tool and techniques with your product. He will discuss:…
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Summary It’s well known that market focus is the key to early, strong product-market fit and traction, but how do you narrow your options and figure out what that market will be? When time is of the essence in demonstrating success and resources are tight, how do you know which market segments to concentrate on…
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Summary Every startup wants to be the next Salesforce, zScaler, or Slack, the creators and dominant forces in their categories. Beyond accelerating enterprise value growth, category leadership can create a market magic that thrills customers, investors, and employees and also drives competitors crazy with envy. However, many CEOs and product leaders consider category leadership difficult,…
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Great products fail if the marketing team does not understand the product and does not market the product to target customers. A product-led CMO is the Chief Storyteller in the company and manages the product narrative. However, it is not always clear what the CMO needs from Product Management for the product to be successful.…
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