Meeting Archives 2007
Please click on the link below to see the meetings for that year.
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December
The New Marketing Conversation: Using Web 2.0 to engage with Customers and Influencers (no presentation)
Moderator: Joel Postman, Eastwick Communications
#Technology #Metrics #Performance #Marketing #CX #UX
November
Simulation: A Multi-Media Approach to Application Definition
David Walker, Product Evangelist, iRise
#CX #UX #Design #Tools #Ideation #Startups #Entrepreneurship #Development #Planning
October
The 5 Big Marketing Mistakes and How to Avoid Them
Kevin Epstein, VP Marketing, Scalent
#Marketing #Tools #Planning #Strategy
September
The 42 Rules of Marketing
Laura Lowell, Founder, Impact Marketing Group
#Marketing #Strategy #Tools #Planning
August
The System is the Product
Adam Richardson, Frog Design
#Tools #Design #Ideation #Strategy #Org #Technology #Startups #Entrepreneurship
July
Chris Shipley, Guidewire Group (no presentation)
June
John Roberts, Chairman, CEO and Co-Founder of SugarCRM (no presentation)
May
Bill Rus, President, Venture Analytics (no presentation)
#Tools #Performance #Metrics
April
Service Model Thinking for Product Model Folks. Are you a chef or a grocer?
Rich Mironov, Principal, Mironov Consulting
#Tools #CX #UX #Design #Ideation #Technology #Strategy #Finance
March
Writing a Killer Marketing Plan: How to Get The Authority to Go Along with Your Accountability
Mark Hammitt, Principal, Crossbridge LLC
Marketing Plan Specification Sample
#Marketing #Planning #Strategy #Communication #Org
February
Using Great Product Development Process to Achieve Great Results
Eric Krock, Director of Product Management for Broadband Services, Verisign (formerly Kontiki)
#Tools #Development #Design #Leadership #Org #CX #UX #Ideation #Planning
January
Cross Functional Teams and the Product Manager
Ken Norton, Product Manager, Google (formerly JotSpot)
with Personal Strategic Plans: Getting More of What You Want
Kristi Royse, KLR Consulting
#Org #Communication #Marketing #Support #Development #Strategy #Career #Leadership