Mastering Discovery for Product Success: Beyond the Requirements List Successful technology offerings don’t fail due to lack of effort—they fail, in part, to incomplete discovery. This session will equip product managers and their teams with a structured approach to uncovering the true business needs behind stakeholder requests. Using the 7 Levels of Highly Effective Discovery,…
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Speaker: Donna Griffit, Author, Sticking to My Story This event is being generously hosted by medical device company, Align Technology, best known for its flagship offering, Invisalign®. We will hear brief remarks on storytelling and product management from key Invisalign executives. Description: Storytelling is all the buzz – and for good reason. It’s an essential…
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Are you a Product Manager, Entrepreneur, Product Marketer, or Product Designer/Creator with unique experiences, observations, and skills you would like to share with the larger community of product professionals? As part of our goal of creating more online resources and encouraging collaboration and mentoring between peers and newer PM’s, we are now accepting submissions for…
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Meeting Archives 2020 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Are customers failing to see what sets your company or product apart? What is pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many companies or their products look alike. They are then forced to compete on price alone. Instead,…
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Albert Qian’s Slides Sandra Clark’s Slides Tom Brouchoud’s Slides As busy product professionals, we sometimes struggle to focus on career development and manage the growth and progression of our own careers. Career management during periods of high change and uncertainty also presents additional unique challenges. 2020 has certainly presented more change and uncertainty than any…
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The greatest innovations and products will fail if your sales force does not understand them, embrace them, and sell them. If you would like to learn how to win salespeople over, provide the right information salespeople need to be successful selling your products, and achieve your revenue targets more easily, this program is for you.…
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Product managers often rely on qualitative research (surveys) to dictate their product development processes, but behavioral science demonstrates that the customer’s word is often unreliable due to cognitive biases at play. The evolving world of product design & development requires that product leaders incorporate the science of human behavior in a more rigorous way than…
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Effective software development, and thus effective product management, requires a symbiosis – a tight partnership of product managers/product owners with product creators: the developers and testers and designers, and sometimes more, who craft our products. Understanding what motivates programmers and programming teams is critical to engage and motivate teams to delight customers – and to…
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Accessibility is usually one of the last items on a project plan checklist and can result in some unexciting and often troublesome changes. But what if you could include it at the beginning and end up with an even better product for every customer? Universal Design focuses on designing for the most customers possible but in…
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