It’s one thing to plan and launch new products for a market and customer base you know well and that is eagerly anticipating your new offering. What do we need to do differently when starting with a blank slate and no customers at all? Plenty, it turns out. And who better to educate us than…
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This talk will walk through a real-world case study of how OKRs are used to create a product roadmap while tracking execution for a wildly successful marketplace like Shipt. Shipt is a retail tech company and independently operated subsidiary of Target Corp. Available in more than 5,000 U.S. cities, it received Newsweek’s America’s Best Customer…
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Summary Join us to discover some of the latest approaches to end-to-end product, from concept to market, along with some of our speaker’s lessons learned in each phase. Focus on the problem, not the solution: Initiate the product journey by thoroughly understanding your target audience’s pain points and challenges. This problem-centric approach lays the foundation…
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Many people believe that breaking into product management is one of the most difficult career transitions in technology. However with the right actions on your part, it doesn’t have to be that way. In keeping with SVPMA’s December meeting tradition of a career theme, this event will highlight the path and journey that led Ronke…
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How often are you told, “Your products need to deliver more measurable, strategic value to customers.” You may even hear, “Your product needs to be so valuable that it sells itself!” But what does “strategic value” mean, exactly, and what should you specifically be doing to make that happen? Delivering products with measurable strategic value…
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Summary ChatGPT has exploded in popularity with the fastest consumer product adoption in history. But what is it and how can it be used in your job? Join us as Steve Johnson discusses using ChatGPT for product management tasks with a practical breakout to use the tool and techniques with your product. He will discuss:…
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Summary What do most product managers miss when approaching their role? What stifles product innovation and business outcomes? Experienced product leader and coach, Alex Gordy believes that it is a particular “product management mindset” that combines growth mindset, customer-centricity, collaboration, accountability, and risk-taking. In this engaging and interactive presentation, he will share key ingredients for…
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Summary It’s well known that market focus is the key to early, strong product-market fit and traction, but how do you narrow your options and figure out what that market will be? When time is of the essence in demonstrating success and resources are tight, how do you know which market segments to concentrate on…
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Summary Every startup wants to be the next Salesforce, zScaler, or Slack, the creators and dominant forces in their categories. Beyond accelerating enterprise value growth, category leadership can create a market magic that thrills customers, investors, and employees and also drives competitors crazy with envy. However, many CEOs and product leaders consider category leadership difficult,…
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Topic Five Reasons Why Your Product is Not Ready for AI… And How To Get There Speaker Ryan Withop, Director of Analytics & Growth, RingCentral Summary If you spend any amount of time reading about high-tech, it seems as if everyone has artificial intelligence (AI) or machine learning (ML) as their secret sauce. The reality…
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