Tag: Marketing

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From Product Roadmap to a Scalable Marketplace with Vishal Kapoor, Shipt

This talk will walk through a real-world case study of how OKRs are used to create a product roadmap while tracking execution for a wildly successful marketplace like Shipt. Shipt is a retail tech company and independently operated subsidiary of Target Corp. Available in more than 5,000 U.S. cities, it received Newsweek’s America’s Best Customer…
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Product-Market Fit Secrets Revealed: Simple Steps to Market Selection with Theresa Lina, Silicon Valley Strategist and Author

Summary It’s well known that market focus is the key to early, strong product-market fit and traction, but how do you narrow your options and figure out what that market will be? When time is of the essence in demonstrating success and resources are tight, how do you know which market segments to concentrate on…
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Category Leadership – Magic or Myth? with Ken Rutsky, Consultant, Speaker, Author

Summary Every startup wants to be the next Salesforce, zScaler, or Slack, the creators and dominant forces in their categories.  Beyond accelerating enterprise value growth, category leadership can create a market magic that thrills customers, investors, and employees and also drives competitors crazy with envy.   However, many CEOs and product leaders consider category leadership difficult,…
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What A Chief Marketing Officer Needs from Product Management with Shobhana Viswanathan, Mavim

Great products fail if the marketing team does not understand the product and does not market the product to target customers.  A product-led CMO is the Chief Storyteller in the company and manages the product narrative.  However, it is not always clear what the CMO needs from Product Management for the product to be successful.…
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Why Should We Care? Connecting Product Development to Corporate Strategy with Jessica Sweeney

Learn to create an outcomes-based roadmap using a bottoms-up approach and a top-down approach with affiliated business metrics. Join us via Zoom for Jessica’s talk to learn how to connect product development to the corporate strategy. When Wednesday, April 13, 2022 from 6:30pm to 8:30pm PST Topic Why Should We Care? Connecting Product Development to…
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Meeting Archives 2020

Meeting Archives 2020 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Be The Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It

Are customers failing to see what sets your company or product apart?  What is pushing your prices (and margins) down?  Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth.  Yet too many companies or their products look alike.  They are then forced to compete on price alone.  Instead,…
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Meet the Career Experts: Managing Your Career in the Age of COVID

Albert Qian’s Slides Sandra Clark’s Slides Tom Brouchoud’s Slides As busy product professionals, we sometimes struggle to focus on career development and manage the growth and progression of our own careers.  Career management during periods of high change and uncertainty also presents additional unique challenges.  2020 has certainly presented more change and uncertainty than any…
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The Evolution of the Behavioral Product Manager

Product managers often rely on qualitative research (surveys) to dictate their product development processes, but behavioral science demonstrates that the customer’s word is often unreliable due to cognitive biases at play. The evolving world of product design & development requires that product leaders incorporate the science of human behavior in a more rigorous way than…
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Leading with eXperience — A Product Manager’s Guide to Awesome User eXperience

Many organizations have “woken up” to the idea of User eXperience being a key business differentiator. Gone are the days when simply having the best-engineered solution would guarantee the success of a product. However, many product stakeholders today find it hard to connect the dots between the realities of business and design, and shifting design…
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