Marketing Archives - Silicon Valley Product Management Association

What AI and Body Language Can Reveal About What Customers Want in a Product with David M. Schneer, Ph.D. / CEO, Merrill Research

What AI and Body Language Can Reveal About What Customers Want in a Product with David M. Schneer, Ph.D. / CEO, Merrill Research Join us for an eye-opening talk and discover how nonverbal and artificial intelligence are transforming qualitative research for smarter product development. You don’t want to miss this! In face-to-face interactions, sometimes what…
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How to Tell a Product Story That Sticks, Featuring Author Donna Griffit

Speaker: Donna Griffit, Author, Sticking to My Story This event is being generously hosted by medical device company, Align Technology, best known for its flagship offering, Invisalign®. We will hear brief remarks on storytelling and product management from key Invisalign executives. Description: Storytelling is all the buzz – and for good reason. It’s an essential…
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5 Essential Habits for Accelerating Your Product Development presented by John Sadler, Principal at TCGen and former VP/GM at Agilent Technologies

In this talk, we will explore five essential habits that can significantly accelerate product development cycles. Drawing from transformative prior work as a senior executive at Fortune 500 firm Agilent Technologies, John Sadler emphasizes the importance of continuous customer contact, prioritizing quality and cadence over scope, maintaining integration throughout the development process, fostering psychological safety…
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Product Prioritization the Correct Way presented by Saeed Khan, Founder of Transformation Labs

What do you do when everyone wants everything everywhere all at once? How do you decide what enhancements and even bugs (since not all are deal breakers) to focus on and in what sequence? Feature prioritization is a key activity in Product Management. But when the topic of prioritization comes up, many people don’t actually…
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Product Planning for a v1.0 With Zero Existing Customers with Mahesh Ramachandran, VP, Product Management, OpsRamp, Hewlett Packard Enterprise (HPE)

It’s one thing to plan and launch new products for a market and customer base you know well and that is eagerly anticipating your new offering. What do we need to do differently when starting with a blank slate and no customers at all? Plenty, it turns out. And who better to educate us than…
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From Product Roadmap to a Scalable Marketplace with Vishal Kapoor, Shipt

This talk will walk through a real-world case study of how OKRs are used to create a product roadmap while tracking execution for a wildly successful marketplace like Shipt. Shipt is a retail tech company and independently operated subsidiary of Target Corp. Available in more than 5,000 U.S. cities, it received Newsweek’s America’s Best Customer…
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Product-Market Fit Secrets Revealed: Simple Steps to Market Selection with Theresa Lina, Silicon Valley Strategist and Author

Summary It’s well known that market focus is the key to early, strong product-market fit and traction, but how do you narrow your options and figure out what that market will be? When time is of the essence in demonstrating success and resources are tight, how do you know which market segments to concentrate on…
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Category Leadership – Magic or Myth? with Ken Rutsky, Consultant, Speaker, Author

Summary Every startup wants to be the next Salesforce, zScaler, or Slack, the creators and dominant forces in their categories. Beyond accelerating enterprise value growth, category leadership can create a market magic that thrills customers, investors, and employees and also drives competitors crazy with envy. However, many CEOs and product leaders consider category leadership difficult,…
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What A Chief Marketing Officer Needs from Product Management with Shobhana Viswanathan, Mavim

Great products fail if the marketing team does not understand the product and does not market the product to target customers. A product-led CMO is the Chief Storyteller in the company and manages the product narrative. However, it is not always clear what the CMO needs from Product Management for the product to be successful.…
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Why Should We Care? Connecting Product Development to Corporate Strategy with Jessica Sweeney

Learn to create an outcomes-based roadmap using a bottoms-up approach and a top-down approach with affiliated business metrics. Join us via Zoom for Jessica’s talk to learn how to connect product development to the corporate strategy. When Wednesday, April 13, 2022 from 6:30pm to 8:30pm PST Topic Why Should We Care? Connecting Product Development to…
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Tag: Marketing