Tag: Marketing

Be The Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It

Are customers failing to see what sets your company or product apart?  What is pushing your prices (and margins) down?  Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth.  Yet too many companies or their products look alike.  They are then forced to compete on price alone.  Instead,…
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Meet the Career Experts: Managing Your Career in the Age of COVID

Albert Qian’s Slides Sandra Clark’s Slides Tom Brouchoud’s Slides As busy product professionals, we sometimes struggle to focus on career development and manage the growth and progression of our own careers.  Career management during periods of high change and uncertainty also presents additional unique challenges.  2020 has certainly presented more change and uncertainty than any…
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A photograph of Kirsten Berman

The Evolution of the Behavioral Product Manager

Product managers often rely on qualitative research (surveys) to dictate their product development processes, but behavioral science demonstrates that the customer’s word is often unreliable due to cognitive biases at play. The evolving world of product design & development requires that product leaders incorporate the science of human behavior in a more rigorous way than…
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A photograph of Satyam Kantamneni

Leading with eXperience — A Product Manager’s Guide to Awesome User eXperience

Many organizations have “woken up” to the idea of User eXperience being a key business differentiator. Gone are the days when simply having the best-engineered solution would guarantee the success of a product. However, many product stakeholders today find it hard to connect the dots between the realities of business and design, and shifting design…
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A photograph of Kat Hines

Universal Design: Making Great Products for Everyone

Accessibility is usually one of the last items on a project plan checklist and can result in some unexciting and often troublesome changes. But what if you could include it at the beginning and end up with an even better product for every customer? Universal Design focuses on designing for the most customers possible but in…
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Meeting Archives 2019

Meeting Archives 2019 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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SVPMA Job Fair 2019

October 2019SVPMA Job Fair (No archived content is available from this meeting)

A photo of Jim Schibler

Product Professionals: Updating & Using Your Resume as Your Personal “Product Brochure”

We product managers and product marketers are typically so busy with our products that we often do not get around to managing our careers by marketing ourselves effectively. When did you last update your personal marketing document – your resume? With the pace of industry change, you can never be certain when role-changes and opportunities…
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Workshop – Storytelling Skills for Product Management Success: How to Motivate Others, Communicate Priorities, and Secure Support for Your Initiatives

April 2019 WorkshopStorytelling Skills for Product Management Success: How to Motivate Others, Communicate Priorities, and Secure Support for Your InitiativesJD Schramm, Senior Lecturer/Faculty Director, Columbia CDL (Bay Area) Lecturer, Stanford Graduate School of Business

A photo of Jill Soley

A Good Product is Not Enough

Lots of good products fail.  There are many reasons, but one of the most common is the inability to connect with the market or build the right product for the market.  In this session, Jill will share some important lessons she learned (the hard way) about successfully bringing a product to market. Topics: Increasing your…
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