Tag: Marketing

A photograph of Kerry Bodine

From Product Management to Journey Management

As the field of customer experience continues to take hold in organizations, a new function has emerged to help ensure the design and delivery of successful (and profitable!) experiences: Journey Managers. But while these intrepid CX champions represent one of the most important organizational advancements since the creation of the Chief Customer Officer, most professionals have…
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Build Your Story: You Won’t Win Without It

To get your B2B product and service offerings noticed, prioritized and dominating in today’s crowded and buyer-centric market, your story is critical. But here’s the catch, it’s not your story; it’s the story of your customer that you need to connect with. Master this and get ready to see leads to revenue and other key…
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SVPMA Job Fair 2018

October 2018SVPMA Job Fair (No archived content is available from this meeting) #Career #Startups #Entrepreneurship #Project_Mgmt #Marketing #Development #Design #Org

Recruiter Panel

How do recruiters really evaluate product management candidates? Why do some people find jobs more easily than others? If you’re curious to know the answers to questions like these, then come to the SVPMA recruiter panel.  This event will include senior recruiters from leading companies that hire professionals in product management and product marketing. This…
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A photograph of Mike Chowla

Business Strategy for Product Managers

At the heart of all Product Management activities is the desire to make our products successful and beat our competition. Yet most of us spend little time thinking about our market from a strategic perspective and creating a plan to achieve durable advantages. This talk examines business strategy fundamentals and how product managers can use business strategy…
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A photo of Hari Srinivasan

Taking Your LinkedIn Profile to the Next Level

Your LinkedIn profile is an important part of your online presence. It can make a strong impact on people who view it and draw interest in your professional achievements. However, it is challenging to distinguish yourself from the half a billion other users who want to stand out for the good of their careers. Learn not only…
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A photo of Christina Wodtke

The Formula for High Performing Teams

April Event Review: “The Formula for High Performing Teams” with Christina Wodtke, Lecturer, Stanford University, and former General Manager at Zynga By Geoff Anderson

Present! A Techie’s Guide to Public Speaking

March 2018Present!  A Techie’s Guide to Public SpeakingPoornima Vijayashanker and Karen Catlin, Femgineer (No Slide Deck Available) #Tools #Career #Communication #Thought_Leadership #Development #Leadership #Sales #Startups#Entrepreneurship #Marketing #Programs #Initiatives

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Meeting Archives 2017

Meeting Archives 2017 Please click on the link below to see the meetings for that year. 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 December Branding…
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A photograph of Gibson Biddle

Branding for Builders

December Event Review: “Branding for Builders” with Gibson Biddle, former Netflix/Chegg VP/CPO By Geoff Anderson Gibson started with a question: If you had a $50 gift certificate for either Uber or Lyft, which would you choose?  The audience clearly had a preference for Lyft, and a short discussion about the companies’ respective reputations followed.  This was…
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