Tag: Marketing

A photograph of Jamie Barnett.

Three Reasons Why People Buy Your Product

November Event Review: “Three Reasons Why People Buy Your Product (and Why They Should Guide Everything You Do)” with Jamie Barnett, High Technology Leader, Adjunct Lecturer, and Pot-Stirrer. By Steven Xiao Persuading people to sacrifice their time, money, self-esteem or the like for another item is by no means easy, yet this is a burden…
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SVPMA Job Fair 2017

October 2017SVPMA Job Fair (No archived content is available from this meeting) #Career #Startups #Entrepreneurship #Project_Mgmt #Marketing #Development #Design #Org

Panel: How Do Recruiters Really Evaluate Product Managers?

September Event Review: “Recruiter Panel – How do recruiters really evaluate product managers?” with Tom Brouchoud, Director of Talent Acquisition at Visa; Britt Thomas, HR Operations at Synopsis; Amanda Hippe, Recruiting Strategist of Design and Product Management at Intuit; and Pramod Shintri, Talent Acquisition Lead at Phantom By Jackie Holland At the Silicon Valley Product…
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Monetizing Innovation – How Smart Companies Design the Product Around the Price

August 2017Monetizing Innovation – How Smart Companies Design the Product Around the PriceMadhavan Ramanujam, Partner & Board Member at Simon-Kucher & Partners #Finance #Design #Roadmap #Startups #Entrepreneurship #CX #UX #Sales #Marketing #Market_Analysis #Performance #Metrics #Programs #Initiatives #Tools #Ideation

An Inside Look at the Customer Discovery and Product Development Process

July Event Review: “An Inside Look at the Customer Discovery and Product Development Process” with Kayla Matheus, Founder and CEO of MOTI.io By Dan Galatin How do you become an entrepreneur without an MBA or software development background?  Kayla Matheus addressed this and many other provocative questions at the July 12th meeting of the SVPMA.

Comfortable Networking Techniques That Will Make Your Career

June Event Review: “Comfortable Networking Techniques That Will Make Your Career” with Theresa Lina Stevens, founder and president, Lina Group Inc. By Geoff Anderson The June SVPMA monthly event was about 75 minutes of an engaging presentation and discussion on the topic of networking, something that is essential to helping you grow throughout your career,…
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Making Your Professional Reputation Shine

April 2017 WorkshopMaking Your Professional Reputation ShineJamie Barnett, Chief Marketing Officer at NetskopeResources:Amy Cuddy’s TED Talk on body languageDeborah Gruenfeld’s talk#Workshop #Communication #Tools #Leadership #Thought_Leadership #Startups #Entrepreneurship #Marketing #Org #Strategy #Growth

Storytelling for Maximum Influence: How to Tell Great Stories that Will Enroll Stakeholders in Your Product Vision

March Event Review: “Storytelling for Maximum Influence: How to Tell Great Stories That Will Enroll Stakeholders in Your Product Vision” with Dan Kimble, CEO of Resonance Executive Coaching By Geoff Anderson The session began with an exercise: first turn to your neighbor and articulate something you are passionate about (it could be anything).  The second step…
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Advocacy Marketing and its Value to Product Management

February Event Review: “Advocacy Marketing and its Value to Product Management” with Dan Lindblom, Board of Directors at Customer Stories By Vinesh Thakur We live in a commodity driven business world that is run by social media.  Every purchase on Amazon is dictated by customer reviews and star ratings associated with every profile.  This business…
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Rules for Disrupting Sleepy Markets

January Event Review: “Rules for Disrupting Sleepy Markets” with Guru Chahal, VP of Products at Avi Networks By Dan Galatin Guru Chahal gave an informative presentation steeped with knowledge from practical experience at the January 11th meeting of the SVPMA.  Somewhat unusually for this type of talk, Guru’s focus was not on how to launch…
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