Mastering Discovery for Product Success: Beyond the Requirements List Successful technology offerings don’t fail due to lack of effort—they fail, in part, to incomplete discovery. This session will equip product managers and their teams with a structured approach to uncovering the true business needs behind stakeholder requests. Using the 7 Levels of Highly Effective Discovery,…
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Speaker: Donna Griffit, Author, Sticking to My Story This event is being generously hosted by medical device company, Align Technology, best known for its flagship offering, Invisalign®. We will hear brief remarks on storytelling and product management from key Invisalign executives. Description: Storytelling is all the buzz – and for good reason. It’s an essential…
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Summary It’s well known that market focus is the key to early, strong product-market fit and traction, but how do you narrow your options and figure out what that market will be? When time is of the essence in demonstrating success and resources are tight, how do you know which market segments to concentrate on…
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Summary Every startup wants to be the next Salesforce, zScaler, or Slack, the creators and dominant forces in their categories. Beyond accelerating enterprise value growth, category leadership can create a market magic that thrills customers, investors, and employees and also drives competitors crazy with envy. However, many CEOs and product leaders consider category leadership difficult,…
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Great products fail if the marketing team does not understand the product and does not market the product to target customers. A product-led CMO is the Chief Storyteller in the company and manages the product narrative. However, it is not always clear what the CMO needs from Product Management for the product to be successful.…
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Dave will share his views of the 3 big lies of launching a new product. He will show you how to recognize these potentially launch killing beliefs and some ways to prevent them from killing your launch. And maybe some of us can add to the list of launch lies. About the Speaker Dave Daniels,…
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As Product Managers, Entrepreneurs, Product Marketers, Owners & Designers, we’ve all dreamed of our own “Steve Jobs” moment, introducing a world-changing product onstage, and making our product famous on stage, screen, the press, and the Internet. PR coverage is essential for many successful product launches, but how many of us really know today’s media landscape? …
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The greatest innovations and products will fail if your sales force does not understand them, embrace them, and sell them. If you would like to learn how to win salespeople over, provide the right information salespeople need to be successful selling your products, and achieve your revenue targets more easily, this program is for you.…
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Meeting Archives 2018 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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December 2018 Workshop by Theresa Lina Stevens, President, Lina Group, Inc. (Slides not available).