Summary Every startup wants to be the next Salesforce, zScaler, or Slack, the creators and dominant forces in their categories. Beyond accelerating enterprise value growth, category leadership can create a market magic that thrills customers, investors, and employees and also drives competitors crazy with envy. However, many CEOs and product leaders consider category leadership difficult,…
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Better Strategic Product And Business Decisions For Complex Global Markets with Liesl Leary, Director of Marketing at SDL by Lisa Rathjens July 2014 Event When product managers think about bringing their products to global audiences, translation of the product content is of first importance. This is an expensive endeavor, but generally well understood and straightforward. …
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“Elevating From Consumer To Mission Critical Value” with Brian Cox, Senior Director of Marketing for Enterprise Solutions, SanDisk By Clara Kuo March 2014 Event High tech companies – just like people – are often are trying to reinvent themselves, and often the change is seen as necessary to stay relevant in the marketplace.
“APIs: Opening up Business and Providing Avenues for Growth” Panel discussion moderated by Delyn Simons, VP, Developer Platform at Mashery with: Daniel Jacobson, Director of Engineering API, Netflix, DeVaris Brown, API Product Manager and Evangelist, Zendesk, Rich Manalang, Developer Advocate, Atlassian Sam Ramji, Vice President, Strategy, Apigee. By Cindy F. Solomon April 2013 Event Delyn…
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“Have we reached the end of B2B marketing in the IT industry as we know it?” with Ann Ruckstuhl, Marketing Executive at Symantec June 2011 Event Reviewed by Tej Ravindra Ann launched her June 1st talk to our SVPMA group with the following premise. The trifecta of IT consumerization, Internet and the lingering recession has…
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Meeting Archives 2002 Please click on the link below to see the meetings for that year. 2021 | 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 NovemberApplying…
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November 2002Applying the Chasm Group Model to Product ManagementPaul Wiefels, Partner, Chasm Group#Market_Analysis #Marketing_Strategy #Readiness #Marketing #Strategy #Planning #Lifecycle #Entrepreneurship #Startups