Tag: Marketing Strategy

July 2014 Event

Better Strategic Product and Business Decisions for Complex Global Markets with Liesl Leary, Director of Marketing at SDL by Lisa Rathjens  When product managers think about bringing their products to global audiences, translation of the product content is of first importance.  This is an expensive endeavor, but generally well understood and straightforward.  However, for a…
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March 2014 Event

“Elevating from Consumer to Mission Critical Value” with Brian Cox, Senior Director of Marketing for Enterprise Solutions, SanDisk By Clara Kuo High tech companies – just like people – are often are trying to reinvent themselves, and often the change is seen as necessary to stay relevant in the marketplace.

Have we reached the end of B2B marketing in the IT industry as we know it?

“Have we reached the end of B2B marketing in the IT industry as we know it?” with Ann Ruckstuhl, Marketing Executive at Symantec June 2011 Event Reviewed by Tej Ravindra Ann launched her June 1st talk to our SVPMA group with the following premise. The trifecta of IT consumerization, Internet and the lingering recession has…
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Meeting Archives 2002

Meeting Archives 2002 Please click on the link below to see the meetings for that year. 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 NovemberApplying the Chasm…
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Applying the Chasm Group Model to Product Management

November 2002Applying the Chasm Group Model to Product ManagementPaul Wiefels, Partner, Chasm Group#Market_Analysis #Marketing_Strategy #Readiness #Marketing #Strategy #Planning #Lifecycle #Entrepreneurship #Startups