Tag: Planning

photo of Mahesh Ramachandran

Product Planning for a v1.0 With Zero Existing Customers with Mahesh Ramachandran, VP, Product Management, OpsRamp, Hewlett Packard Enterprise (HPE)

It’s one thing to plan and launch new products for a market and customer base you know well and that is eagerly anticipating your new offering. What do we need to do differently when starting with a blank slate and no customers at all? Plenty, it turns out. And who better to educate us than…
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From Concept to Market Triumph: Navigating a Product’s Journey with Samir Bhatnagar, Associate Director of Product, Forge Global

Summary Join us to discover some of the latest approaches to end-to-end product, from concept to market, along with some of our speaker’s lessons learned in each phase. Focus on the problem, not the solution: Initiate the product journey by thoroughly understanding your target audience’s pain points and challenges. This problem-centric approach lays the foundation…
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Breaking into Product Mgmt with Ronke Majekodunmi, Director of Product Mgmt at Promevo

Many people believe that breaking into product management is one of the most difficult career transitions in technology. However with the right actions on your part, it doesn’t have to be that way. In keeping with SVPMA’s December meeting tradition of a career theme, this event will highlight the path and journey that led Ronke…
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Experience the Customer Discovery Process While Shaping the Future of SVPMA

When Wednesday, October 11, 2023 from 6:30pm to 8:30pm PT Topic Experience the Customer Discovery Process While Shaping the Future of SVPMA Speakers SVPMA Board Summary This month’s meeting is a break from tradition and serves a dual purpose – come join us to enhance your Customer Discovery skills while offering customer input into the…
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Customer Discovery Masterclass: Creating Products That Practically Sell Themselves with John Mansour, President of Product Management University

How often are you told, “Your products need to deliver more measurable, strategic value to customers.” You may even hear, “Your product needs to be so valuable that it sells itself!” But what does “strategic value” mean, exactly, and what should you specifically be doing to make that happen? Delivering products with measurable strategic value…
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Product-Market Fit Secrets Revealed: Simple Steps to Market Selection with Theresa Lina, Silicon Valley Strategist and Author

Summary It’s well known that market focus is the key to early, strong product-market fit and traction, but how do you narrow your options and figure out what that market will be? When time is of the essence in demonstrating success and resources are tight, how do you know which market segments to concentrate on…
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Future Family eating dinner in 1999, as imagined in the 1960's.

Happy New Year, Welcome 2021!

As our very long (and short) year of 2020 has drawn to a close, and people begin to look towards the future, I thought I’d share a video I found both amusing and thought provoking. In 1967, Ford/Philco captured their view of what the far-in-the-future year 1999 would look like. Nearly 20 years after this…
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A photo of a stack of random calendar pages

Meeting Archives 2020

Meeting Archives 2020 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Intellectual Property Issues in the Research, Development, and Sales of Products

Legal issues related to intellectual property can have positive and negative influences on the successful research, development, and sales of technology products.  Awareness of, and planning for, potential negative intellectual property issues can mitigate or avoid risks to the commercial success of new and existing products.  Similarly, the development of intellectual property assets can help…
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Be The Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It

Are customers failing to see what sets your company or product apart?  What is pushing your prices (and margins) down?  Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth.  Yet too many companies or their products look alike.  They are then forced to compete on price alone.  Instead,…
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