Better Strategic Product And Business Decisions For Complex Global Markets with Liesl Leary, Director of Marketing at SDL by Lisa Rathjens July 2014 Event When product managers think about bringing their products to global audiences, translation of the product content is of first importance. This is an expensive endeavor, but generally well understood and straightforward. …
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“Elevating From Consumer To Mission Critical Value” with Brian Cox, Senior Director of Marketing for Enterprise Solutions, SanDisk By Clara Kuo March 2014 Event High tech companies – just like people – are often are trying to reinvent themselves, and often the change is seen as necessary to stay relevant in the marketplace.
“Innovation Investment Strategy And Product Portfolio Optimization” with Jeff Lash, Research Director/Product Management, Sirius Decisions By Helene Eichler February 2014 Event Jeff kicked-off an insightful discussion highlighting that many companies struggle with funding new product innovation and often lack a “structured strategy” for selecting investments that fuel successful business. Two astounding findings he shared: 34%…
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By Greg Geracie, President, Actuation Consulting Since 2012 we have been investigating the various aspects that enable product teams to achieve high performance. Each year product launch is consistently cited as a problem area. There are several reasons why this area is so problematic
Meeting Archives 2013 Please click on the link below to see the meetings for that year. 2021 | 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 DecemberCareer…
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October Event Review: “Bridging Data Into Action” panel discussion with Jennifer Berkley Jackson, Steve Chalgren, Tanguy Leborgne, Ajay Nilaver, and Brian Sohmers by Dan Galatin October 2013 Event Jennifer Berkley Jackson, Founder at The Insight Advantage, moderated a lively panel discussion on October 2nd about how to take action based on market data. The panelists…
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“Tips on Product Roadmapping & Prioritization” with Barbara Nelson, VP Marketing, Construction & Real Estate at Sage By Alpa Agarwal September 2013 Event Product roadmapping & prioritization is the most important function of a product manager. And since it’s been done for so long, it should have become a science. But as Barbara Nelson,…
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“Connecting the Dots: Decision-Making for Next-Generation Products” with Vanee Pho, Senior Product Manager, Life Technologies by Lisa Rathjens August 2013 Event Vanee Pho, an accomplished product manager, spoke to a packed house for the first in a three-part SVPMA series intriguingly titled “Innovation to Execution.” Holder of both a Ph.D. and an MBA, Vanee is…
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June Event Review: “When Your Culture is Their Product” with Richard Lyons, PhD, Dean UC Berkeley Haas Business School by Helene Eichler July 2013 Event Dr. Lyons opened SVPMA’s July meeting with “Leaders set culture” a provocative quote from the former CEO of Levis. But how and why do leaders set organizational culture is the…
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“Pricing Revealed, What Every Product Manager Should Know” with Mark Stiving, Director of Pricing at Maxim Integrated by Dan Galatin June 2013 Event Mark Stiving, Director of Pricing at Maxim Integrated, educator, author and coach discussed three key principles of effective pricing: know your value and charge for it; segment your pricing; and build a…
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