Wednesday, August 14, 2024 at 7pm PST (online)
Talk Summary:
Building new products or new product features in-house may or may not be the right choice. There are other options, including buying the capabilities, partnering with another company, or even acquiring altogether. How do you decide? Which factors should you take into consideration beyond a pure cost comparison? In this session, we will define each of these go-to-market (GTM) approaches and share a decision framework for deciding how to proceed. You will also learn how to segment markets using the Ansoff Matrix (existing vs. new products), determine whether you have a competitive advantage by mapping the two critical criteria for build vs. buy vs. partner vs. acquire, use Product Growth Leaders’ Build, Buy, Partner, or Acquire Matrix for decision-making, and determine the success criteria for building, buying, partnering, or acquiring.
About the Speaker:
Grant W. Hunter is the COO and co-founder of Product Growth Leaders which has helped companies apply product management (PM) methods and define PM roles in their organizations. As a former product executive, educator, and consultant, Grant uses a strong, facilitated approach to help product leaders and their organizations develop product strategies that focus on the right things, while empowering the entire organization to do things right. Grant earned his MBA in Strategy and Marketing from Penn State University and his BS in Analytical Management from Juniata College in Pennsylvania. He has been a professor at Rutgers Business School, teaching MBA courses on Marketing High-Tech Products and Services and Business-to-Business Marketing, and was an instructor for Pragmatic Marketing. Grant is the host of the weekly podcast Product Conversations with Grant Hunter and, along with Steve Johnson, is the co-author of the Quartz Open Framework, a non-proprietary framework for product management. Connect with Grant at https://www.linkedin.com/in/granthunter