Author: SVPMA Admin

Beware! The “Dirty Dozen” Product Management Career Traps to Avoid

Ever feel like you’re just stumbling along in the dark as you navigate your career path in product management? If you’re feeling frustrated, confused, or unsure as to whether you’re on the right track, you’re not alone. Only recently has product management as a career begun to be formalized in university and professional education settings.…
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Making Great Strategy: Arguing Your Way to Strategic Clarity

Is strategy a participation sport at your company? In these chaotic, fast-changing times, everyone should be empowered to contribute. Yet, do you feel more confused about your company’s strategy than ever, or your role in it?  Does the annual planning process make you cringe?  Many executives are frustrated by and/or omitted from their strategy process. …
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How Pricing Accelerates Your Product Management Career

You may not be the one setting prices for your product, but understanding pricing makes you a better product manager. Your most important job is to define successful products. A successful product is one that is accepted by the market and makes money for your company. Price is crucial to both of these. Yet a…
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Making Your Product Famous: What Product Managers Need To Know About PR

As Product Managers, Entrepreneurs, Product Marketers, Owners & Designers, we’ve all dreamed of our own “Steve Jobs” moment, introducing a world-changing product onstage, and making our product famous on stage, screen, the press, and the Internet.  PR coverage is essential for many successful product launches, but how many of us really know today’s media landscape? …
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Decorative photo of lightbulbs in a large pile (not connected or lit, and arranged to form a 'wallpaper' image, tinted blue).

Call for Content!

Are you a Product Manager, Entrepreneur, Product Marketer, or Product Designer/Creator with unique experiences, observations, and skills you would like to share with the larger community of product professionals? As part of our goal of creating more online resources and encouraging collaboration and mentoring between peers and newer PM’s, we are now accepting submissions for…
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Future Family eating dinner in 1999, as imagined in the 1960's.

Happy New Year, Welcome 2021!

As our very long (and short) year of 2020 has drawn to a close, and people begin to look towards the future, I thought I’d share a video I found both amusing and thought provoking. In 1967, Ford/Philco captured their view of what the far-in-the-future year 1999 would look like. Nearly 20 years after this…
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A photo of a stack of random calendar pages

Meeting Archives 2020

Meeting Archives 2020 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Workshop – Mastering Virtual Persuasive Presentations – How to Get People to Zoom In Instead of Zone Out

Summary Let’s face it, today’s remarkable technology lets us communicate far more quickly and frequently than ever before with clients, colleagues and friends. It also creates more competition for attention with people working from home and across multiple cultures, time zones, and boundaries.  What do you do if your audience is distracted, multitasking, dealing with…
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Start with Experiments: A Product Discovery Approach You Will Actually Use

How can you be customer-centric and hit your deadlines? Product discovery is the best way to validate and test ideas before they are sent to engineering. But teams have trouble being efficient at discovery. They fail to extract enough meaningful insights to make it worth the effort and so they go back to their bad…
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Intellectual Property Issues in the Research, Development, and Sales of Products

Legal issues related to intellectual property can have positive and negative influences on the successful research, development, and sales of technology products.  Awareness of, and planning for, potential negative intellectual property issues can mitigate or avoid risks to the commercial success of new and existing products.  Similarly, the development of intellectual property assets can help…
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