Author: SVPMA Admin

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Meeting Archives 2020

Meeting Archives 2020 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Workshop – Mastering Virtual Persuasive Presentations – How to Get People to Zoom In Instead of Zone Out

Summary Let’s face it, today’s remarkable technology lets us communicate far more quickly and frequently than ever before with clients, colleagues and friends. It also creates more competition for attention with people working from home and across multiple cultures, time zones, and boundaries.  What do you do if your audience is distracted, multitasking, dealing with…
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Start with Experiments: A Product Discovery Approach You Will Actually Use

How can you be customer-centric and hit your deadlines? Product discovery is the best way to validate and test ideas before they are sent to engineering. But teams have trouble being efficient at discovery. They fail to extract enough meaningful insights to make it worth the effort and so they go back to their bad…
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Intellectual Property Issues in the Research, Development, and Sales of Products

Legal issues related to intellectual property can have positive and negative influences on the successful research, development, and sales of technology products.  Awareness of, and planning for, potential negative intellectual property issues can mitigate or avoid risks to the commercial success of new and existing products.  Similarly, the development of intellectual property assets can help…
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Be The Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It

Are customers failing to see what sets your company or product apart?  What is pushing your prices (and margins) down?  Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth.  Yet too many companies or their products look alike.  They are then forced to compete on price alone.  Instead,…
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Meet the Career Experts: Managing Your Career in the Age of COVID

Albert Qian’s Slides Sandra Clark’s Slides Tom Brouchoud’s Slides As busy product professionals, we sometimes struggle to focus on career development and manage the growth and progression of our own careers.  Career management during periods of high change and uncertainty also presents additional unique challenges.  2020 has certainly presented more change and uncertainty than any…
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How to Get Salespeople to Love, Promote, and Grow your Product Success

The greatest innovations and products will fail if your sales force does not understand them, embrace them, and sell them. If you would like to learn how to win salespeople over, provide the right information salespeople need to be successful selling your products, and achieve your revenue targets more easily, this program is for you.…
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Key Factors that Drive Improved Performance on Product Teams

Successful product development is complex.  It relies upon purposefully melding people, processes, and tools to deliver results.  Given the complexities organizations often lack data about what leads to a successful outcome or the factors that can aid organizations to be more successful.  This webinar examines factors that can increase your product organizations success across the…
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The Evolution of the Behavioral Product Manager

Product managers often rely on qualitative research (surveys) to dictate their product development processes, but behavioral science demonstrates that the customer’s word is often unreliable due to cognitive biases at play. The evolving world of product design & development requires that product leaders incorporate the science of human behavior in a more rigorous way than…
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Leading with eXperience — A Product Manager’s Guide to Awesome User eXperience

Many organizations have “woken up” to the idea of User eXperience being a key business differentiator. Gone are the days when simply having the best-engineered solution would guarantee the success of a product. However, many product stakeholders today find it hard to connect the dots between the realities of business and design, and shifting design…
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