SVPMA Admin, Author at Silicon Valley Product Management Association

Workshop – Amp It Up: How to Build Your Personal Power and Executive Presence

Personal power in the workplace is that intangible something that makes people listen to and respect you – not as a result of intimidation or other negative methods but through positive means. If you sometimes lack confidence or feel invisible, talked over, or marginalized, it is time to AMP UP your personal power for increased, constructive impact and influence, regardless of your current job or situation. There may be things you are doing to sabotage your personal power, or you simply may not be fully owning it. Personal power is more than just being assertive to get the results, credit, and rewards you deserve. It is also an attitude, a presence, and a demeanor. You have seen it in others. Some people, even when in more junior positions, just seem to have a way about them that commands respect. Some people, even when not in leadership positions, seem to have a strong executive presence. You, too, can have this while still being the real you.

Whoever Understands the Customer Best Wins: Connecting Listening Posts & Customer Advocacy

Customer needs, wants, and expectations can change at any time. This is especially true as we navigate our way through the pandemic. Product Managers, along with their colleagues in marketing, sales, and customer success must stay ever-vigilant. But how do you do this, exactly? Join Mike Gospe, Voice-of-the-Customer Strategist, for an interactive conversation about connecting…
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Three Big Lies About Launching a New Product

Dave will share his views of the 3 big lies of launching a new product. He will show you how to recognize these potentially launch killing beliefs and some ways to prevent them from killing your launch. And maybe some of us can add to the list of launch lies. About the Speaker Dave Daniels,…
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The Benefits of Digital Transformation: Drive Product Innovation by Blurring the Lines between Business and Technology

Many companies are hampered by definitive distinctions between various “business” and “technology” silos across their organizations. These can often present real barriers towards transformational product innovation and progress. But what can happen when you tear down these artificial walls? Incredible, groundbreaking innovations and a dramatically better way to meet and even anticipate customer needs. You…
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Beware! The “Dirty Dozen” Product Management Career Traps to Avoid

Ever feel like you’re just stumbling along in the dark as you navigate your career path in product management? If you’re feeling frustrated, confused, or unsure as to whether you’re on the right track, you’re not alone. Only recently has product management as a career begun to be formalized in university and professional education settings.…
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Making Great Strategy: Arguing Your Way to Strategic Clarity

Is strategy a participation sport at your company? In these chaotic, fast-changing times, everyone should be empowered to contribute. Yet, do you feel more confused about your company’s strategy than ever, or your role in it? Does the annual planning process make you cringe? Many executives are frustrated by and/or omitted from their strategy process. …
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How Pricing Accelerates Your Product Management Career

You may not be the one setting prices for your product, but understanding pricing makes you a better product manager. Your most important job is to define successful products. A successful product is one that is accepted by the market and makes money for your company. Price is crucial to both of these. Yet a…
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Making Your Product Famous: What Product Managers Need To Know About PR

As Product Managers, Entrepreneurs, Product Marketers, Owners & Designers, we’ve all dreamed of our own “Steve Jobs” moment, introducing a world-changing product onstage, and making our product famous on stage, screen, the press, and the Internet. PR coverage is essential for many successful product launches, but how many of us really know today’s media landscape? …
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Decorative photo of lightbulbs in a large pile (not connected or lit, and arranged to form a 'wallpaper' image, tinted blue).

Call for Content!

Are you a Product Manager, Entrepreneur, Product Marketer, or Product Designer/Creator with unique experiences, observations, and skills you would like to share with the larger community of product professionals? As part of our goal of creating more online resources and encouraging collaboration and mentoring between peers and newer PM’s, we are now accepting submissions for…
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Future Family eating dinner in 1999, as imagined in the 1960's.

Happy New Year, Welcome 2021!

As our very long (and short) year of 2020 has drawn to a close, and people begin to look towards the future, I thought I’d share a video I found both amusing and thought provoking. In 1967, Ford/Philco captured their view of what the far-in-the-future year 1999 would look like. Nearly 20 years after this…
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Author: SVPMA Admin