Online presentations are tough enough by definition, but add 18 months of non-stop virtual meetings from home, and you are facing “Zoom Fatigue” every time you speak up or present at an online gathering of any size. Attention spans have shrunk and distractions are endless. How do you quickly and effectively get your message across?…
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Customer needs, wants, and expectations can change at any time. This is especially true as we navigate our way through the pandemic. Product Managers, along with their colleagues in marketing, sales, and customer success must stay ever-vigilant. But how do you do this, exactly? Join Mike Gospe, Voice-of-the-Customer Strategist, for an interactive conversation about connecting…
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Dave will share his views of the 3 big lies of launching a new product. He will show you how to recognize these potentially launch killing beliefs and some ways to prevent them from killing your launch. And maybe some of us can add to the list of launch lies. About the Speaker Dave Daniels,…
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Many companies are hampered by definitive distinctions between various “business” and “technology” silos across their organizations. These can often present real barriers towards transformational product innovation and progress. But what can happen when you tear down these artificial walls? Incredible, groundbreaking innovations and a dramatically better way to meet and even anticipate customer needs. You…
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Ever feel like you’re just stumbling along in the dark as you navigate your career path in product management? If you’re feeling frustrated, confused, or unsure as to whether you’re on the right track, you’re not alone. Only recently has product management as a career begun to be formalized in university and professional education settings.…
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Is strategy a participation sport at your company? In these chaotic, fast-changing times, everyone should be empowered to contribute. Yet, do you feel more confused about your company’s strategy than ever, or your role in it? Does the annual planning process make you cringe? Many executives are frustrated by and/or omitted from their strategy process. …
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You may not be the one setting prices for your product, but understanding pricing makes you a better product manager. Your most important job is to define successful products. A successful product is one that is accepted by the market and makes money for your company. Price is crucial to both of these. Yet a…
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As Product Managers, Entrepreneurs, Product Marketers, Owners & Designers, we’ve all dreamed of our own “Steve Jobs” moment, introducing a world-changing product onstage, and making our product famous on stage, screen, the press, and the Internet. PR coverage is essential for many successful product launches, but how many of us really know today’s media landscape? …
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How can you be customer-centric and hit your deadlines? Product discovery is the best way to validate and test ideas before they are sent to engineering. But teams have trouble being efficient at discovery. They fail to extract enough meaningful insights to make it worth the effort and so they go back to their bad…
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Legal issues related to intellectual property can have positive and negative influences on the successful research, development, and sales of technology products. Awareness of, and planning for, potential negative intellectual property issues can mitigate or avoid risks to the commercial success of new and existing products. Similarly, the development of intellectual property assets can help…
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