Harnessing Generative AI for Next-Gen Product Design with David Beach, Senior Customer Success Manager, Global Gen AI Lead at Amazon Web Services (AWS), Founder at Cognittex
Date/Time:
Wednesday, January 15, 2025 at 7pm PST (online via EventBrite/Zoom)
Summary:
Generative AI is transforming product design by enhancing ideation, accelerating prototyping, and optimizing user experience testing to align innovations with customer needs.
Description:
Generative AI is transforming the product design process, enabling teams to innovate faster and more effectively than ever before. By harnessing AI-powered tools, product managers can elevate creativity during ideation, generate prototypes with precision and speed, and conduct robust user experience testing with predictive insights. This session dives deep into real-world applications of generative AI, illustrating how it can reduce development cycles, enhance design quality, and create customer-centric solutions that resonate in the market. Whether you’re building software interfaces, physical products, or digital content, generative AI empowers teams to solve complex challenges and deliver differentiated value.
Attendees will learn actionable strategies for integrating generative AI into their product workflows, from concept development to usability refinement. We’ll explore key tools and techniques that democratize access to design innovation, making it accessible to teams of any size or industry. By the end of this session, participants will have a clear understanding of how to leverage AI’s capabilities to amplify creativity, reduce costs, and build products that truly align with user needs.
Key Takeaways:
- Accelerated Ideation: Learn how generative AI can quickly produce diverse ideas and insights, helping teams break through creative barriers.
- Efficient Prototyping: Discover tools and methods to generate wireframes, visuals, or functional prototypes with AI, dramatically reducing iteration time.
- Enhanced User Experience Testing: See how AI-driven testing and analytics can uncover usability issues and refine designs to meet customer expectations.
- Practical Implementation: Gain insights into selecting and using generative AI tools to align with your product goals and organizational needs.
About the Speaker:
David Beach strives to help executive leaders to be more effective in their AI journey from ideation to production. David is an accomplished leader with a passion for leveraging latest technologies to drive innovation and business growth. With extensive experience in product design and a deep understanding of emerging technologies such as AI and Generative AI, he specializes in helping organizations create customer-centric solutions that deliver measurable impact.
David has worked for Oracle, Accenture, Deutsche Telekom, and currently with Amazon Web Services. As an entrepreneur and innovator, he is the founder of Wizeby, a global e-commerce startup, and Cognittex, a startup that aims to improve and enrich humanity through AI-driven innovations that enhance human lives and drive meaningful progress.
As a thought leader in the intersection of technology and product strategy, David has guided enterprise clients through complex challenges, fostering innovation while ensuring alignment with business goals. When not crafting the next big product strategy, he is committed to mentoring the next generation product managers and empowering teams to embrace the possibilities of AI-driven innovation. Connect with David on LinkedIn at https://www.linkedin.com/in/dfbeach and on Crunchbase at https://www.crunchbase.com/person/david-beach-3