Personas: A Sure Cure for the Ailing Market Requirements Document
September 2002Personas: A Sure Cure for the Ailing Market Requirements DocumentBarbara Nelson, Pragmatic Marketing#Marketing #Market_Analysis #Design #Ideation #Planning #CX #UX
Working With Industry Analysts 101
July 2002Working With Industry Analysts 101Erin Kinikin and John Ragsdale, Giga Information Group#Marketing #Market_Analysis #Communication #Ideation #Thought_Leadership #Strategy
Successful Brand Management: Moving from a Product-Centric Focus to a Customer-Centric Business Model
May 2002Successful Brand Management: Moving from a Product-Centric Focusto a Customer-Centric Business ModelSusanne Kushner, Lecturer at UC Berkeley Extension#CX #Marketing #UX #Communication #Strategy
Real Time Competitive Analysis
March 2002Real Time Competitive AnalysisAnn Osborne, Osborne Marketing Group and Jon Koomey, Ph.D., Staff Scientist at Lawrence Berkeley#Market_Analysis #Marketing #Programs #Strategy #Entrepreneurship #Startups #Sales #Metrics #Performance #Development
Best Practices in Product Management co-Hosted by Software Development Forum
February 2002Best Practices in Product Management co-Hosted by Software Development Forum (no presentation)Marketing Special Interests Group#Tools #Leadership #Marketing
Top 10 Ways to Roll out New Products Successfully to your Field
January 2002Top 10 Ways to Roll out New Products Successfully to your FieldKathleen Gogan, VP Marketing, Eloquent#Launch #Entrepreneurship #Startups #Readiness #Sales #Marketing #Tools
Meeting Archives 2001
Meeting Archives 2001 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
Read more
Are You Interested in Being a More Dynamic and Effective Presenter?
August 2001Are You Interested in Being a More Dynamic and Effective Presenter?David Woodward#Communication #Marketing #Thought_Leadership #Sales
Creating Killer Product Roadmaps
June 2001Creating Killer Product RoadmapsRatnesh Sharma#Roadmap #Tools #Design #Development #Marketing #Communication
Creating Effective Market Strategies for New Products
May 2001Creating Effective Market Strategies for New ProductsCatherine Kitchot#Strategy #Marketing #Launch