Tag: Marketing

Comfortable Networking Techniques That Will Make Your Career

June Event Review: “Comfortable Networking Techniques That Will Make Your Career” with Theresa Lina Stevens, founder and president, Lina Group Inc. By Geoff Anderson The June SVPMA monthly event was about 75 minutes of an engaging presentation and discussion on the topic of networking, something that is essential to helping you grow throughout your career,…
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Workshop – Making Your Professional Reputation Shine

April 2017 WorkshopMaking Your Professional Reputation ShineJamie Barnett, Chief Marketing Officer at NetskopeResources:Amy Cuddy’s TED Talk on body languageDeborah Gruenfeld’s talk#Workshop #Communication #Tools #Leadership #Thought_Leadership #Startups #Entrepreneurship #Marketing #Org #Strategy #Growth

Storytelling for Maximum Influence: How to Tell Great Stories that Will Enroll Stakeholders in Your Product Vision

March Event Review: “Storytelling for Maximum Influence: How to Tell Great Stories That Will Enroll Stakeholders in Your Product Vision” with Dan Kimble, CEO of Resonance Executive Coaching By Geoff Anderson The session began with an exercise: first turn to your neighbor and articulate something you are passionate about (it could be anything).  The second step…
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Advocacy Marketing and its Value to Product Management

February Event Review: “Advocacy Marketing and its Value to Product Management” with Dan Lindblom, Board of Directors at Customer Stories By Vinesh Thakur We live in a commodity driven business world that is run by social media.  Every purchase on Amazon is dictated by customer reviews and star ratings associated with every profile.  This business…
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Rules for Disrupting Sleepy Markets

January Event Review: “Rules for Disrupting Sleepy Markets” with Guru Chahal, VP of Products at Avi Networks By Dan Galatin Guru Chahal gave an informative presentation steeped with knowledge from practical experience at the January 11th meeting of the SVPMA.  Somewhat unusually for this type of talk, Guru’s focus was not on how to launch…
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A photo of a stack of random calendar pages

Meeting Archives 2016

Meeting Archives 2016 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Minimum Lovable Products

December Event Review: “Minimum Lovable Products” with Glen Lipka, Head of Magic (PM/UX) at Engagio By Vinesh Thakur At the December 7th session of SVPMA, Glen Lipka, Head of Magic (PM/UX) at Engagio talked about what it means to make a product “Lovable.”  Glen has had the opportunity to build a product from scratch multiple times,…
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Annual Job Fair

Annual SVPMA Product Management Job Fair November 2016(slides not available)

Presenting for Impact: Skills to Increase Influence and to Get Results

October Event Review: “Presenting for Impact: Skills to Increase Influence and to get Results” with Mayla Clark, Stanford Leadership Academy Coach, Principal at Executive Speaking Skills By Geoff Anderson There are three key takeaways from this session: Presence – how you deliver the presentation Organization – how to create impactful presentations, and not fill with fluff Thinking…
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How Well Do You Know Your Customer?

September Event Review: “How Well Do You Know Your Customer?” with Laura Klein, Author, Principal of Users Know By Dan Galatin Laura Klein gave an informative and entertaining presentation at the September 7th meeting of the SVPMA, focusing on a useful framework for understanding users and their needs: the User Map.  Laura started by asking…
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