Tag: Planning

Advocacy Marketing and its Value to Product Management

February Event Review: “Advocacy Marketing and its Value to Product Management” with Dan Lindblom, Board of Directors at Customer Stories By Vinesh Thakur We live in a commodity driven business world that is run by social media.  Every purchase on Amazon is dictated by customer reviews and star ratings associated with every profile.  This business…
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Rules for Disrupting Sleepy Markets

January Event Review: “Rules for Disrupting Sleepy Markets” with Guru Chahal, VP of Products at Avi Networks By Dan Galatin Guru Chahal gave an informative presentation steeped with knowledge from practical experience at the January 11th meeting of the SVPMA.  Somewhat unusually for this type of talk, Guru’s focus was not on how to launch…
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Meeting Archives 2016

Meeting Archives 2016 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Workshop – Managing the People Side of Product Management

October 2016 WorkshopManaging the People Side of Product ManagementMary Winby, PhD, Partner at Ewins and Winby(no event review)

Software Monetization for the Now! Economy

August Event Review: “Software Monetization for the Now! Economy” with Austin Chiu, VP Sales and Marketing, Gemalto By Geoff Anderson   Trends and Dynamics Since the year 2000, fully 50% of the Fortune 500 companies have dropped off the Fortune listings.  Furthermore, the S&P 500 firms currently have an average tenure of just 17 years (whereas…
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Positioning Products As A Mission Statement

February Event Review: “Positioning Products As A Mission Statement” with Alan Wortman By Sol Solorzano February 2016 Event Alan Wortman, Product Management Director at Logitech and Marketing Instructor at UC Berkeley Extension, was our speaker for the February 2016 meeting.  His presentation proposed the use of product mission statements to describe products and their purpose…
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Meeting Archives 2015

Meeting Archives 2015 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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SVPMA Recruiter Panel

September Event Review: SVPMA Recruiter Panel By Pushpa Chandrashekaraiah September 2015 Event On September 2, a panel moderated by Jeanne Lew, Associate Director at Haas School of Business, was very insightful for not only product management job seekers but also for all product managers on how to build strong profiles.  The panelists had very successful…
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When Sharks Attack! – How Data Saves Product Managers From Becoming Shark Bait

August Event Review: “When Sharks Attack! – How Data Saves Product Managers From Becoming Shark Bait” with Robert Green, Director Product Management, Tableau Software By Neha Nayak August 2015 Event “Tonight we are going to talk about sharks, data and how data is going to help product managers stay away from becoming shark bait” was…
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Datacenter Architecture For The Next Decade

“Datacenter Architecture For The Next Decade” with Howard Ting, Senior VP of Marketing at Nutanix, Inc. By Pushpa Chandrashekaraiah March 2015 Event This was a very different topic from most of the SVPMA monthly events, in terms of the topic itself and depth of technical details covered in this session.  Howard Ting talked about how…
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