To get your B2B product and service offerings noticed, prioritized and dominating in today’s crowded and buyer-centric market, your story is critical. But here’s the catch, it’s not your story; it’s the story of your customer that you need to connect with. Master this and get ready to see leads to revenue and other key…
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In this hands-on session, we will share best practices developed from running dozens of design sprints at large companies and small startups. You’ll walk away prepared to run your most successful design sprint yet. You’ll learn: How to incorporate design-thinking and put design sprints to work for your team & projects How to engage the…
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Meeting Archives 2017 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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August 2017Monetizing Innovation – How Smart Companies Design the Product Around the PriceMadhavan Ramanujam, Partner & Board Member at Simon-Kucher & Partners #Finance #Design #Roadmap #Startups #Entrepreneurship #CX #UX #Sales #Marketing #Market_Analysis #Performance #Metrics #Programs #Initiatives #Tools #Ideation
July Event Review: “An Inside Look at the Customer Discovery and Product Development Process” with Kayla Matheus, Founder and CEO of MOTI.io By Dan Galatin How do you become an entrepreneur without an MBA or software development background? Kayla Matheus addressed this and many other provocative questions at the July 12th meeting of the SVPMA.
Meeting Archives 2016 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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September Event Review: “How Well Do You Know Your Customer?” with Laura Klein, Author, Principal of Users Know By Dan Galatin Laura Klein gave an informative and entertaining presentation at the September 7th meeting of the SVPMA, focusing on a useful framework for understanding users and their needs: the User Map. Laura started by asking…
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May Event Review: “What do you do when Google competes with you for FREE!” with Mike Trigg, COO Hightail By Pushpa Chandrashekaraiah May 2016 Event Mike Trigg, COO of Hightail, took the SVPMA audience through Hightail’s journey in their ever-changing market landscape. He highlighted several lessons learned and how the company worked together to find…
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January Event Review: “Hooked: How to Build Habit-Forming Products” with Nir Eyal By Rohan Balwani Dubbed by the M.I.T. Technology Review as “The Prophet of Habit Forming Technology,” Nir Eyal spoke at the January 13th meeting. He presented his ideas about the psychology behind habit forming technology and gave a 30,000 foot view of the…
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