Whether it be digital or feed on the street competitive intelligence, the role of how Product Management uses competitive intelligence in influencing product direction is not often talked about. In this talk, Wayne Greene will talk about: How CI is used in the different phases of the product life cycle How to avoid getting lost…
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Meeting Archives 2018 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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December 2018 Workshop by Theresa Lina Stevens, President, Lina Group, Inc. (Slides not available).
At the heart of all Product Management activities is the desire to make our products successful and beat our competition. Yet most of us spend little time thinking about our market from a strategic perspective and creating a plan to achieve durable advantages. This talk examines business strategy fundamentals and how product managers can use business strategy…
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March 2018Present! A Techie’s Guide to Public SpeakingPoornima Vijayashanker and Karen Catlin, Femgineer (No Slide Deck Available) #Tools #Career #Communication #Thought_Leadership #Development #Leadership #Sales #Startups#Entrepreneurship #Marketing #Programs #Initiatives
Meeting Archives 2017 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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December Event Review: “Branding for Builders” with Gibson Biddle, former Netflix/Chegg VP/CPO By Geoff Anderson Gibson started with a question: If you had a $50 gift certificate for either Uber or Lyft, which would you choose? The audience clearly had a preference for Lyft, and a short discussion about the companies’ respective reputations followed. This was…
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November Event Review: “Three Reasons Why People Buy Your Product (and Why They Should Guide Everything You Do)” with Jamie Barnett, High Technology Leader, Adjunct Lecturer, and Pot-Stirrer. By Steven Xiao Persuading people to sacrifice their time, money, self-esteem or the like for another item is by no means easy, yet this is a burden…
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August 2017Monetizing Innovation – How Smart Companies Design the Product Around the PriceMadhavan Ramanujam, Partner & Board Member at Simon-Kucher & Partners #Finance #Design #Roadmap #Startups #Entrepreneurship #CX #UX #Sales #Marketing #Market_Analysis #Performance #Metrics #Programs #Initiatives #Tools #Ideation
July Event Review: “An Inside Look at the Customer Discovery and Product Development Process” with Kayla Matheus, Founder and CEO of MOTI.io By Dan Galatin How do you become an entrepreneur without an MBA or software development background? Kayla Matheus addressed this and many other provocative questions at the July 12th meeting of the SVPMA.