Tag: value

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Workshop – What A Squirrel Can Teach Us about Communicating Value

There is an old adage in business: “Sell the sizzle, not the steak.”  Emotionally hook them with benefits, not features.  And how exactly does the infamous squirrel play a part in all of this? Attend our workshop to find out more! Topic What A Squirrel Can Teach Us about Communicating Value Speaker Neil Baron, B2B…
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How Pricing Accelerates Your Product Management Career

You may not be the one setting prices for your product, but understanding pricing makes you a better product manager. Your most important job is to define successful products. A successful product is one that is accepted by the market and makes money for your company. Price is crucial to both of these. Yet a…
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