Join us online for an insightful talk by Theresa Lina, author of Be the Go-To. Discover a powerful four-step strategy to build a distinctive personal brand that will help you stand out and become highly valued in your field as a product professional. Don’t miss this chance to level up your impact!
Date/Time:
Wednesday, April 16, 2025 at 7pm PST online
Speaker:
Theresa Lina, Author, Be the Go-To
Topic:
Be the Product Go-To: How to Build a Personal Reputation for Distinctive Value
Description:
This one is all about you – how to build and protect your product career. And how to make more while doing less.
As product professionals, it’s too easy to become an interchangeable part of the pack and easily replaced. Though never good, this is especially dangerous when cost-cutting, M&A, and new technologies like AI threaten our stability – and our income. Instead, we need to set ourselves apart as vitally important to the organization. We need to be widely known as the Go-To for a particular problem or opportunity. This can lead to faster career growth and, often, higher compensation.
But how? How do you build your unique personal brand and reputation inside (or outside) your organization in today’s frenetic, competitive environment? You apply the four pillars of Market Dominance.
This session will share an actionable, four-part plan you can use to become known for superior, distinctive value. It will help you stand out and get paid well for results only you can deliver.
Sharing the methodology in her book, Be the Go-To, Theresa Lina will translate the strategies companies use to become market leaders and help you apply them, instead, to your own career.
Find out:
- What it means to become commoditized as an individual professional and how detrimental that is to your career and compensation
- The advantages of personally being the “Go-To” in your domain
- The four things you need to do to establish yourself as the Go-To
- How this leads to the ability to make more doing less
- First steps you can take that will immediately make a difference
About the Speaker:
Theresa Lina, known to many in SVPMA as a member of the board, is the author of the strategy bestseller, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It. She has over 20 years of experience as a recognized Silicon Valley thought leader, strategist and coach.
She is the CEO of Lina Group, Inc., which specializes in market dominance strategy for sustainable differentiation and profitable growth. Theresa works with organizations and individuals as both a consultant and coach, helping them become the Go-To in their respective markets or areas of expertise. She has served as chief strategy and marketing officer for several technology startups and has advised executives at hundreds of companies, including Apple, Amazon, Google, Spurs Sports & Entertainment, Disney, Nike, Meta, Adobe, Microsoft, dozens of other recognized names, and many niche companies and startups. She began her career at Accenture, where she helped found, lead, and grow what is now a multibillion-dollar business unit within the company. Theresa is a frequent speaker and workshop leader on strategy, market leadership and innovation.
Theresa has been involved at Stanford since 2006, where she is on the teaching team of several Graduate School of Business executive ed courses and an undergraduate business course. She is also an executive coach for the Stanford Leadership Academy, a development program for senior administrative and faculty leaders across the university. She has had a long affiliation with the Department of Management Science & Engineering in the School of Engineering. She also spent several years with the Stanford Technology Ventures Program, where she led the campus-wide Entrepreneurship Week and other outreach programs. Connect with Theresa at https://www.linkedin.com/in/theresa-lina