The greatest innovations and products will fail if your sales force does not understand them, embrace them, and sell them. If you would like to learn how to win salespeople over, provide the right information salespeople need to be successful selling your products, and achieve your revenue targets more easily, this program is for you.…
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Successful product development is complex. It relies upon purposefully melding people, processes, and tools to deliver results. Given the complexities organizations often lack data about what leads to a successful outcome or the factors that can aid organizations to be more successful. This webinar examines factors that can increase your product organizations success across the…
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Product managers often rely on qualitative research (surveys) to dictate their product development processes, but behavioral science demonstrates that the customer’s word is often unreliable due to cognitive biases at play. The evolving world of product design & development requires that product leaders incorporate the science of human behavior in a more rigorous way than…
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Many organizations have “woken up” to the idea of User eXperience being a key business differentiator. Gone are the days when simply having the best-engineered solution would guarantee the success of a product. However, many product stakeholders today find it hard to connect the dots between the realities of business and design, and shifting design…
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Effective software development, and thus effective product management, requires a symbiosis – a tight partnership of product managers/product owners with product creators: the developers and testers and designers, and sometimes more, who craft our products. Understanding what motivates programmers and programming teams is critical to engage and motivate teams to delight customers – and to…
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Accessibility is usually one of the last items on a project plan checklist and can result in some unexciting and often troublesome changes. But what if you could include it at the beginning and end up with an even better product for every customer? Universal Design focuses on designing for the most customers possible but in…
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An enlightening panel discussion with some of our current SVPMA Board members, who are also experienced Product Management professionals, talking about the rewards and challenges of being a product manager. We will share major do’s and don’ts of product management, as well as “tales from the field”. We will touch on some typical rewards of…
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We can all build cool technology for the sake of cool technology. However, to build something that matters, that can impact a patient’s outcome or quality of life, you need to dig deep and truly understand what problem you are solving and why. In the medical device world, you need to balance these user needs…
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“Product mistakes are good and should be celebrated.” “You must secure quick wins in your first 90 days as a leader.” “A surefire path to higher compensation is to secure a bigger title at your next job.” In this talk, Shreyas will share why these commonly-held beliefs (and other similar ones) are not only false…
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Meeting Archives 2019 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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