Tag: Author

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Meeting Archives 2020

Meeting Archives 2020 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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16 Ways to Engage and Motivate Product Teams

Effective software development, and thus effective product management, requires a symbiosis – a tight partnership of product managers/product owners with product creators: the developers and testers and designers, and sometimes more, who craft our products.  Understanding what motivates programmers and programming teams is critical to engage and motivate teams to delight customers – and to…
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A photograph of Kerry Bodine

From Product Management to Journey Management

As the field of customer experience continues to take hold in organizations, a new function has emerged to help ensure the design and delivery of successful (and profitable!) experiences: Journey Managers. But while these intrepid CX champions represent one of the most important organizational advancements since the creation of the Chief Customer Officer, most professionals have…
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Build Your Story: You Won’t Win Without It

To get your B2B product and service offerings noticed, prioritized and dominating in today’s crowded and buyer-centric market, your story is critical. But here’s the catch, it’s not your story; it’s the story of your customer that you need to connect with. Master this and get ready to see leads to revenue and other key…
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How Well Do You Know Your Customer?

September Event Review: “How Well Do You Know Your Customer?” with Laura Klein, Author, Principal of Users Know By Dan Galatin Laura Klein gave an informative and entertaining presentation at the September 7th meeting of the SVPMA, focusing on a useful framework for understanding users and their needs: the User Map.  Laura started by asking…
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Landing The First Customer And Beyond: Reflections And Recommendations

April Event Review: “Landing The First Customer And Beyond: Reflections And Recommendations” By Geoff Anderson April 2016 Event Moderator: Alex Cowan: Entrepreneur, Consultant, Adjunct Professor, Darden School of Business The Panel: Ciara Peter: Head of Product, BetterWorks Debashish Sinha: CEO, Zen Nut Laura Klein: Entrepreneur and author of UX for Lean Startups and Build Better…
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Persuasive Communication – the 3 Most Important Skills You Need Right Now

Persuasive Communication – the 3 Most Important Skills You Need Right Now August 2012 WorkshopJuliet Erickson, Author and Communication Consultant (Click here for Presentation Slides) #Communication#Tools#Marketing#Leadership#Programs #Initiatives#Entrepreneurship#Startups#Career