Product managers often rely on qualitative research (surveys) to dictate their product development processes, but behavioral science demonstrates that the customer’s word is often unreliable due to cognitive biases at play. The evolving world of product design & development requires that product leaders incorporate the science of human behavior in a more rigorous way than…
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Many organizations have “woken up” to the idea of User eXperience being a key business differentiator. Gone are the days when simply having the best-engineered solution would guarantee the success of a product. However, many product stakeholders today find it hard to connect the dots between the realities of business and design, and shifting design…
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Effective software development, and thus effective product management, requires a symbiosis – a tight partnership of product managers/product owners with product creators: the developers and testers and designers, and sometimes more, who craft our products. Understanding what motivates programmers and programming teams is critical to engage and motivate teams to delight customers – and to…
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Meeting Archives 2019 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Career paths for product folks are murky, job responsibilities are unbounded, and most of us got our first product management jobs accidentally or through internal transfers. Opportunities for advancement can be just as unclear. If you’re already a product manager, where do you go next? We’ll break down the problem a bit: What do product…
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To become an effective product manager requires practice and repetition, just as it does for successful athletes and musicians. This three-hour interactive session will provide the foundation for the factors that lead to product team success. We will establish a logical framework for team performance, based on the concept of “social contexts” as a driver…
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Whether it be digital or feed on the street competitive intelligence, the role of how Product Management uses competitive intelligence in influencing product direction is not often talked about. In this talk, Wayne Greene will talk about: How CI is used in the different phases of the product life cycle How to avoid getting lost…
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Meeting Archives 2018 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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December 2018 Workshop by Theresa Lina Stevens, President, Lina Group, Inc. (Slides not available).
To get your B2B product and service offerings noticed, prioritized and dominating in today’s crowded and buyer-centric market, your story is critical. But here’s the catch, it’s not your story; it’s the story of your customer that you need to connect with. Master this and get ready to see leads to revenue and other key…
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