Tag: CX

Monetizing Innovation – How Smart Companies Design the Product Around the Price

August 2017Monetizing Innovation – How Smart Companies Design the Product Around the PriceMadhavan Ramanujam, Partner & Board Member at Simon-Kucher & Partners #Finance #Design #Roadmap #Startups #Entrepreneurship #CX #UX #Sales #Marketing #Market_Analysis #Performance #Metrics #Programs #Initiatives #Tools #Ideation

An Inside Look at the Customer Discovery and Product Development Process

July Event Review: “An Inside Look at the Customer Discovery and Product Development Process” with Kayla Matheus, Founder and CEO of MOTI.io By Dan Galatin How do you become an entrepreneur without an MBA or software development background?  Kayla Matheus addressed this and many other provocative questions at the July 12th meeting of the SVPMA.

Advocacy Marketing and its Value to Product Management

February Event Review: “Advocacy Marketing and its Value to Product Management” with Dan Lindblom, Board of Directors at Customer Stories By Vinesh Thakur We live in a commodity driven business world that is run by social media.  Every purchase on Amazon is dictated by customer reviews and star ratings associated with every profile.  This business…
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Rules for Disrupting Sleepy Markets

January Event Review: “Rules for Disrupting Sleepy Markets” with Guru Chahal, VP of Products at Avi Networks By Dan Galatin Guru Chahal gave an informative presentation steeped with knowledge from practical experience at the January 11th meeting of the SVPMA.  Somewhat unusually for this type of talk, Guru’s focus was not on how to launch…
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Meeting Archives 2016

Meeting Archives 2016 Please click on the link below to see the meetings for that year. 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 December Minimum…
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Minimum Lovable Products

December Event Review: “Minimum Lovable Products” with Glen Lipka, Head of Magic (PM/UX) at Engagio By Vinesh Thakur At the December 7th session of SVPMA, Glen Lipka, Head of Magic (PM/UX) at Engagio talked about what it means to make a product “Lovable.”  Glen has had the opportunity to build a product from scratch multiple times,…
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How Well Do You Know Your Customer?

September Event Review: “How Well Do You Know Your Customer?” with Laura Klein, Author, Principal of Users Know By Dan Galatin Laura Klein gave an informative and entertaining presentation at the September 7th meeting of the SVPMA, focusing on a useful framework for understanding users and their needs: the User Map.  Laura started by asking…
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A Playbook For Achieving Product-Market Fit

March Event Review: “A Playbook For Achieving Product-Market Fit” with Dan Olsen By Rohan Balwani March 2016 Event Dan Olsen, product management consultant and author of The Lean Product Playbook, presented a step by step guide to pivoting and refining your product until you achieve product-market fit.

“Hooked: How to Build Habit-Forming Products” with Nir Eyal

January Event Review: “Hooked: How to Build Habit-Forming Products” with Nir Eyal By Rohan Balwani Dubbed by the M.I.T. Technology Review as “The Prophet of Habit Forming Technology,” Nir Eyal spoke at the January 13th meeting.  He presented his ideas about the psychology behind habit forming technology and gave a 30,000 foot view of the…
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Meeting Archives 2015

Meeting Archives 2015 Please click on the link below to see the meetings for that year. 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 December Product…
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