Summary It’s well known that market focus is the key to early, strong product-market fit and traction, but how do you narrow your options and figure out what that market will be? When time is of the essence in demonstrating success and resources are tight, how do you know which market segments to concentrate on…
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Great products fail if the marketing team does not understand the product and does not market the product to target customers. A product-led CMO is the Chief Storyteller in the company and manages the product narrative. However, it is not always clear what the CMO needs from Product Management for the product to be successful.…
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As product professionals, we spend a lot of time outlining, refining, and building the product vision. Product professionals set the direction for the product and sometimes even the company. One visually articulates their thinking into the product roadmaps and communicates with the audience, helping them understand what is possible and why they should care. But…
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Speakers Summary Join Stanford professor, early Google engineer, and co-author of System Error: Where Big Tech Went Wrong and How We Can Reboot, Mehran Sahami, and author of the upcoming satirical corporate thriller, Bit Flip, and Silicon Valley tech veteran, Mike Trigg, in a conversation about the growing identity crisis many tech workers feel. With…
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Topic What’s Your Shape? A Product Manager’s Guide to Growing Yourself and Your Team Speaker Ravi Mehta, Co-Founder and CEO of Scale Higher Summary Product Management is a highly demanding role that requires PMs to master a diverse range of competencies. In this talk, we will discuss the 12 competencies that define the role of…
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As busy product professionals, we sometimes struggle to focus on career development and manage the growth and progression of our own careers. Career management during periods of high change and uncertainty also presents additional unique challenges. The past couple of years have certainly presented more change and uncertainty than any year in recent memory. During…
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Meeting Archives 2020 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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The greatest innovations and products will fail if your sales force does not understand them, embrace them, and sell them. If you would like to learn how to win salespeople over, provide the right information salespeople need to be successful selling your products, and achieve your revenue targets more easily, this program is for you.…
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Many organizations have “woken up” to the idea of User eXperience being a key business differentiator. Gone are the days when simply having the best-engineered solution would guarantee the success of a product. However, many product stakeholders today find it hard to connect the dots between the realities of business and design, and shifting design…
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Meeting Archives 2019 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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