Mastering Discovery for Product Success: Beyond the Requirements List Successful technology offerings don’t fail due to lack of effort—they fail, in part, to incomplete discovery. This session will equip product managers and their teams with a structured approach to uncovering the true business needs behind stakeholder requests. Using the 7 Levels of Highly Effective Discovery,…
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Harnessing Generative AI for Next-Gen Product Design with David Beach, Senior Customer Success Manager, Global Gen AI Lead at Amazon Web Services (AWS), Founder at Cognittex Summary: Generative AI is transforming product design by enhancing ideation, accelerating prototyping, and optimizing user experience testing to align innovations with customer needs. Description: Generative AI is transforming the…
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What do you do when everyone wants everything everywhere all at once? How do you decide what enhancements and even bugs (since not all are deal breakers) to focus on and in what sequence? Feature prioritization is a key activity in Product Management. But when the topic of prioritization comes up, many people don’t actually…
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Summary ChatGPT has exploded in popularity with the fastest consumer product adoption in history. But what is it and how can it be used in your job? Join us as Steve Johnson discusses using ChatGPT for product management tasks with a practical breakout to use the tool and techniques with your product. He will discuss:…
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Summary What do most product managers miss when approaching their role? What stifles product innovation and business outcomes? Experienced product leader and coach, Alex Gordy believes that it is a particular “product management mindset” that combines growth mindset, customer-centricity, collaboration, accountability, and risk-taking. In this engaging and interactive presentation, he will share key ingredients for…
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Summary Every startup wants to be the next Salesforce, zScaler, or Slack, the creators and dominant forces in their categories. Beyond accelerating enterprise value growth, category leadership can create a market magic that thrills customers, investors, and employees and also drives competitors crazy with envy. However, many CEOs and product leaders consider category leadership difficult,…
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Topic Five Reasons Why Your Product is Not Ready for AI… And How To Get There Speaker Ryan Withop, Director of Analytics & Growth, RingCentral Summary If you spend any amount of time reading about high-tech, it seems as if everyone has artificial intelligence (AI) or machine learning (ML) as their secret sauce. The reality…
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Many companies are hampered by definitive distinctions between various “business” and “technology” silos across their organizations. These can often present real barriers towards transformational product innovation and progress. But what can happen when you tear down these artificial walls? Incredible, groundbreaking innovations and a dramatically better way to meet and even anticipate customer needs. You…
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Meeting Archives 2020 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Legal issues related to intellectual property can have positive and negative influences on the successful research, development, and sales of technology products. Awareness of, and planning for, potential negative intellectual property issues can mitigate or avoid risks to the commercial success of new and existing products. Similarly, the development of intellectual property assets can help…
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