Tag: Sales

How to Dominate Your Market as the Go-To: A Step-by-Step Guide to Standing Out in a Crowded Market for Higher Margins and Sustainable Growth

December 2018 Workshop by Theresa Lina Stevens, President, Lina Group, Inc. (Slides not available).

A photograph of Mike Chowla

Business Strategy for Product Managers

At the heart of all Product Management activities is the desire to make our products successful and beat our competition. Yet most of us spend little time thinking about our market from a strategic perspective and creating a plan to achieve durable advantages. This talk examines business strategy fundamentals and how product managers can use business strategy…
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Present! A Techie’s Guide to Public Speaking

March 2018Present!  A Techie’s Guide to Public SpeakingPoornima Vijayashanker and Karen Catlin, Femgineer (No Slide Deck Available) #Tools #Career #Communication #Thought_Leadership #Development #Leadership #Sales #Startups#Entrepreneurship #Marketing #Programs #Initiatives

A photo of a stack of random calendar pages

Meeting Archives 2017

Meeting Archives 2017 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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A photograph of Gibson Biddle

Branding for Builders

December Event Review: “Branding for Builders” with Gibson Biddle, former Netflix/Chegg VP/CPO By Geoff Anderson Gibson started with a question: If you had a $50 gift certificate for either Uber or Lyft, which would you choose?  The audience clearly had a preference for Lyft, and a short discussion about the companies’ respective reputations followed.  This was…
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A photograph of Jamie Barnett.

Three Reasons Why People Buy Your Product

November Event Review: “Three Reasons Why People Buy Your Product (and Why They Should Guide Everything You Do)” with Jamie Barnett, High Technology Leader, Adjunct Lecturer, and Pot-Stirrer. By Steven Xiao Persuading people to sacrifice their time, money, self-esteem or the like for another item is by no means easy, yet this is a burden…
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Monetizing Innovation – How Smart Companies Design the Product Around the Price

August 2017Monetizing Innovation – How Smart Companies Design the Product Around the PriceMadhavan Ramanujam, Partner & Board Member at Simon-Kucher & Partners #Finance #Design #Roadmap #Startups #Entrepreneurship #CX #UX #Sales #Marketing #Market_Analysis #Performance #Metrics #Programs #Initiatives #Tools #Ideation

An Inside Look at the Customer Discovery and Product Development Process

July Event Review: “An Inside Look at the Customer Discovery and Product Development Process” with Kayla Matheus, Founder and CEO of MOTI.io By Dan Galatin How do you become an entrepreneur without an MBA or software development background?  Kayla Matheus addressed this and many other provocative questions at the July 12th meeting of the SVPMA.

Comfortable Networking Techniques That Will Make Your Career

June Event Review: “Comfortable Networking Techniques That Will Make Your Career” with Theresa Lina Stevens, founder and president, Lina Group Inc. By Geoff Anderson The June SVPMA monthly event was about 75 minutes of an engaging presentation and discussion on the topic of networking, something that is essential to helping you grow throughout your career,…
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Storytelling for Maximum Influence: How to Tell Great Stories that Will Enroll Stakeholders in Your Product Vision

March Event Review: “Storytelling for Maximum Influence: How to Tell Great Stories That Will Enroll Stakeholders in Your Product Vision” with Dan Kimble, CEO of Resonance Executive Coaching By Geoff Anderson The session began with an exercise: first turn to your neighbor and articulate something you are passionate about (it could be anything).  The second step…
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