As the field of customer experience continues to take hold in organizations, a new function has emerged to help ensure the design and delivery of successful (and profitable!) experiences: Journey Managers. But while these intrepid CX champions represent one of the most important organizational advancements since the creation of the Chief Customer Officer, most professionals have…
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To get your B2B product and service offerings noticed, prioritized and dominating in today’s crowded and buyer-centric market, your story is critical. But here’s the catch, it’s not your story; it’s the story of your customer that you need to connect with. Master this and get ready to see leads to revenue and other key…
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At the heart of all Product Management activities is the desire to make our products successful and beat our competition. Yet most of us spend little time thinking about our market from a strategic perspective and creating a plan to achieve durable advantages. This talk examines business strategy fundamentals and how product managers can use business strategy…
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In this hands-on session, we will share best practices developed from running dozens of design sprints at large companies and small startups. You’ll walk away prepared to run your most successful design sprint yet. You’ll learn: How to incorporate design-thinking and put design sprints to work for your team & projects How to engage the…
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February Event Review: “Product Manager as Future Founders” with Bob Tinker, Founder and ex-CEO, MobileIron By Steven Xiao Can product managers transition to being startup founders? The answer is “it depends.” In his inspiring talk, Bob Tinker, a humble founder who stepped down as CEO of MobileIron after ten years of leading the mobile security…
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January Event Review: “Leading Global Innovation for International Market Success” with Dr. Karina Jensen, Founder, Global Minds Network By Dan Galatin Karina Jensen gave a fascinating talk on how to work effectively across languages and cultures to develop products that are successful in markets around the world. Karina began by describing the challenges of multicultural…
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Meeting Archives 2017 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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December Event Review: “Branding for Builders” with Gibson Biddle, former Netflix/Chegg VP/CPO By Geoff Anderson Gibson started with a question: If you had a $50 gift certificate for either Uber or Lyft, which would you choose? The audience clearly had a preference for Lyft, and a short discussion about the companies’ respective reputations followed. This was…
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November Event Review: “Three Reasons Why People Buy Your Product (and Why They Should Guide Everything You Do)” with Jamie Barnett, High Technology Leader, Adjunct Lecturer, and Pot-Stirrer. By Steven Xiao Persuading people to sacrifice their time, money, self-esteem or the like for another item is by no means easy, yet this is a burden…
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May Event Review: “Product Management for the Internet of Things (IoT)” with Daniel Elizalde, Founder of TechProductManagement By Dan Galatin Daniel Elizalde presented a fascinating talk on what it takes to manage products for the Internet of Things at the May 3rd meeting of the SVPMA. There is a tremendous amount of hype surrounding IoT,…
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